CRM and Loyalty Manager

Techtronic Industries; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Product discounts

Recognition programs

Learning & development Opportunities

Paid parental leave

Job summary

Techtronic Industries (TTI) in Melbourne is seeking a CRM & Loyalty Manager to lead our Customer Strategy team. You will drive CRM campaigns, automations and lifecycle journeys across our consumer brands.

Reporting to the Senior CRM & Loyalty Manager, you will shape segmentation, personalisation and loyalty initiatives, analyse performance, and collaborate with Marketing, Product, Service, Digital and IT to grow engagement and long-term customer value.

Qualifications

• Tertiary qualification in Marketing, Business, Commerce, or related discipline, or equivalent experience
• Experience managing CRM, marketing automation, lead nurture, and loyalty programs
• Experience with Salesforce Marketing Cloud and broader Salesforce CRM platforms highly regarded
• Strong analytical skills with the ability to translate insights into actionable recommendations
• Demonstrated ability to leverage customer data and digital technologies to drive engagement opportunities
• Experience building strong relationships and influencing stakeholders across a fast-paced organisation
• Strong communication, presentation, and stakeholder management skills
• Commercial acumen and a continuous improvement mindset

Responsibilities

• Deliver CRM campaigns, automations and lifecycle journeys across our consumer brands.
• Drive customer segmentation, personalisation and loyalty engagement initiatives.
• Analyse campaign and customer performance to identify growth opportunities.
• Support the development and optimisation of loyalty program performance and member experiences.
• Partner with stakeholders across Marketing, Product, Service, Digital and IT.
• Leverage customer data and emerging technologies to improve engagement and customer value.
• Help shape the future CRM and loyalty roadmap.

Skills

CRM management

Marketing automation

Lifecycle marketing

Salesforce MC

Data analysis

Stakeholder mgmt

Communication skills

Loyalty programs

Personalisation

Tools

Salesforce CRM

Job description

Techtronic Industries (TTI) is a global organisation and world-class leader in quality consumer and professional products marketed to the home improvement and construction industries. Our portfolio includes iconic brands like RYOBI, AEG, Hoover, Vax, Kango, and Empire — names you know, trust, and probably have in your garage or shed.

At TTI, we're all about innovation, collaboration, and creating exceptional experiences for our customers and our people. We're proud of our culture, and we're serious about helping you grow, thrive, and make a real impact.

About the Role

We're looking for a CRM & Loyalty Manager to join our Customer Strategy team.

Reporting to the Senior CRM & Loyalty Manager, you'll lead CRM, lifecycle marketing and loyalty initiatives that drive customer engagement, retention and long-term customer value across our consumer brands.

Day-to-Day

· Deliver CRM campaigns, automations and lifecycle journeys across our consumer brands.

· Drive customer segmentation, personalisation and loyalty engagement initiatives.

· Analyse campaign and customer performance to identify growth opportunities.

· Support the development and optimisation of loyalty program performance and member experiences.

· Partner with stakeholders across Marketing, Product, Service, Digital and IT.

· Leverage customer data and emerging technologies to improve engagement and customer value.

· Help shape the future CRM and loyalty roadmap.

What We’re Looking For

• Tertiary qualification in Marketing, Business, Commerce, or a related discipline, or equivalent experience
• Experience managing CRM, marketing automation, lead nurture, and loyalty programs
• Experience with Salesforce Marketing Cloud and broader Salesforce CRM platforms highly regarded
• Strong analytical skills with the ability to translate insights into actionable recommendations
• Demonstrated ability to leverage customer data and digital technologies to drive engagement opportunities
• Experience building strong relationships and influencing stakeholders across a fast-paced organisation
• Strong communication, presentation, and stakeholder management skills
• Commercial acumen and a continuous improvement mindset

Bonus points if you've worked in customer experience strategy, process mapping, CRM optimisation, personalisation, AI-enabled marketing, or loyalty program development.

What We Can Offer You

• Generous product discounts (yes, you'll want everything!)
• Recognition programs and team celebrations
• Learning and development opportunities
• Paid parental leave, and more!
• The opportunity to help shape a growing customer loyalty and CRM function