CRM & Loyalty Specialist

Revererecruitment; Australia; Remote; AUD 90,000 - 120,000; Full time

Job summary

Revererecruitment is seeking an experienced CRM & Loyalty Specialist for Zoe Kratzmann, a renowned Australian fashion label. You’ll own the owned-channel ecosystem across email and loyalty, delivering personalised, data-driven communications that deepen engagement and drive CLTV.

You'll design full-funnel lifecycle journeys by region and persona, manage end-to-end email campaigns, optimise automated flows, and evolve the Loyalty Program with targeted campaigns and exclusive perks.

Qualifications

• 3+ years in CRM and email marketing, preferably fashion/retail.
• Experience building loyalty programs.
• Strong analytics and data-driven storytelling.

Responsibilities

• Develop and execute CRM/retention strategies to boost CLTV.
• Design lifecycle journeys by region and persona.
• Own end-to-end email campaigns and promotions.
• Build and optimise automated flows.
• Evolve the Loyalty Program with targeted campaigns.
• Collaborate with Paid Media, Product, Brand and Creative.
• Analyse performance and test optimisations.
• Own CRM reporting and dashboards.
• Maintain list health and deliverability.

Skills

CRM & Email Marketing

Klaviyo segmentation

Loyalty program ownership

Analytics & CRM metrics

Copywriting & brand voice

Marketing automation

Shopify knowledge

Agile / adaptable

Entrepreneurial mindset

Tools

Klaviyo

Shopify

Job description

What started as a passion project has grown into one of Australia's most admired independent fashion success stories. Founded by designer Zoe Kratzmann, the brand has built a strong presence across Australia and New Zealand through a commitment to quality, thoughtful design, and a deep understanding of its customer.

Today, Zoe Kratzmann is stocked in leading boutiques and retailers across the region and continues to grow while staying true to its signature blend of modern femininity, confidence, and effortless style.

As the business enters its next phase of growth, they are seeking an experienced CRM & Loyalty Specialist to to drive customer lifecycle initiatives that deepen engagement, build lasting loyalty and maximise customer lifetime value across all markets.

You'll own Zoe Kratzmann's owned-channel ecosystem across email and loyalty, making sure every message is personalised, data-driven and brand-building. You'll work where creativity meets analytics: a natural storyteller who's equally at home in the numbers, turning customer insight into communications that connect emotion with impact and turn first-time buyers into lifelong fans.

Your remit:

• Develop and execute CRM and retention strategies aligned with business objectives, focused on retention, reactivation and CLTV uplift
• Design full-funnel lifecycle journeys tailored by region and persona, from welcome through to win-back
• Own email campaigns and promotions end to end, from brief and storytelling through to send and analysis
• Build and optimise automated flows
• Evolve the Loyalty Program through targeted campaigns, exclusive perks and data-driven engagement strategies that reward and retain our best customers
• Partner with Paid Media, Product, Brand and Creative so CRM complements acquisition and drives repurchase at scale
• Continuously analyse performance, finding growth levers through segmentation, A/B and creative testing, and journey optimisation
• Own CRM reporting and dashboards, turning data into clear insights and recommendations for the wider team
• Maintain list health, deliverability and data hygiene

We'd love to see:

• 3+ years' experience in CRM and email marketing, ideally in fashion, footwear or premium retail
• Advanced customer segmentation experience in Klaviyo
• A track record of building customer loyalty and growing repeat purchase
• Experience owning a loyalty program
• A lover of analytics with a strong grasp of CRM metrics (CLTV, retention and repeat purchase rate, cohort performance, flow and campaign attribution) and how they connect to commercial outcomes
• A great storyteller with a sharp eye for copy and brand voice
• Working knowledge of marketing automation best practices
• Shopify experience is a plus
• Agile and happy to embrace change
• An entrepreneurial self-starter who can "own it" by spotting opportunities and leading them to execution