CRM and Loyalty Manager

Ryobi; Melbourne; Sur place; AUD 120 000 - 160 000; Plein temps

Avantages offerts par ce poste

Generous product discounts

Recognition programs

Learning and development opportunities

Paid parental leave

Opportunity to shape loyalty/function

Résumé du poste

Techtronic Industries (TTI) is seeking a CRM & Loyalty Manager to join the Customer Strategy team in Melbourne. You will lead CRM, lifecycle marketing and loyalty initiatives across consumer brands, driving engagement, retention and long-term value.

Reporting to the Senior CRM & Loyalty Manager, you will manage campaigns, data-driven segmentation, and loyalty program performance while partnering with Marketing, Product, Service, Digital and IT to deliver impactful customer experiences.

Qualifications

• Bachelor-level qualification in Marketing, Business or related discipline or equivalent experience.
• Proven experience managing CRM, marketing automation, lead nurture and loyalty programs.
• Experience with Salesforce Marketing Cloud is highly regarded.
• Strong analytical skills translating data into actionable strategies.

Responsabilités

• Deliver CRM campaigns, automations and lifecycle journeys across brand portfolios.
• Drive segmentation, personalization and loyalty engagement initiatives.
• Analyze campaign and customer performance to identify growth opportunities.
• Support loyalty program performance and member experiences optimization.
• Partner with Marketing, Product, Service, Digital and IT teams.
• Leverage customer data and emerging technologies to improve engagement.
• Help shape the future CRM and loyalty roadmap.

Connaissances

CRM management

Marketing automation

Lead nurturing

Data analytics

Stakeholder mgmt

Communication

Loyalty programs

Formation

Tertiary qualification in Marketing/Business/Commerce

Outils

Salesforce Marketing Cloud

Salesforce CRM platforms

Description du poste

Techtronic Industries (TTI) is a global organisation and world-class leader in quality consumer and professional products marketed to the home improvement and construction industries. Our portfolio includes iconic brands like RYOBI, AEG, Hoover, Vax, Kango, and Empire — names you know, trust, and probably have in your garage or shed.

At TTI, we're all about innovation, collaboration, and creating exceptional experiences for our customers and our people. We're proud of our culture, and we're serious about helping you grow, thrive, and make a real impact.

About the Role

We're looking for a CRM & Loyalty Manager to join our Customer Strategy team.

Reporting to the Senior CRM & Loyalty Manager, you'll lead CRM, lifecycle marketing and loyalty initiatives that drive customer engagement, retention and long-term customer value across our consumer brands.

Day-to-Day

· Deliver CRM campaigns, automations and lifecycle journeys across our consumer brands.

· Drive customer segmentation, personalisation and loyalty engagement initiatives.

· Analyse campaign and customer performance to identify growth opportunities.

· Support the development and optimisation of loyalty program performance and member experiences.

· Partner with stakeholders across Marketing, Product, Service, Digital and IT.

· Leverage customer data and emerging technologies to improve engagement and customer value.

· Help shape the future CRM and loyalty roadmap.

What We’re Looking For

• Tertiary qualification in Marketing, Business, Commerce, or a related discipline, or equivalent experience
• Experience managing CRM, marketing automation, lead nurture, and loyalty programs
• Experience with Salesforce Marketing Cloud and broader Salesforce CRM platforms highly regarded
• Strong analytical skills with the ability to translate insights into actionable recommendations
• Demonstrated ability to leverage customer data and digital technologies to drive engagement opportunities
• Experience building strong relationships and influencing stakeholders across a fast-paced organisation
• Strong communication, presentation, and stakeholder management skills
• Commercial acumen and a continuous improvement mindset

Bonus points if you've worked in customer experience strategy, process mapping, CRM optimisation, personalisation, AI-enabled marketing, or loyalty program development.

What We Can Offer You

• Generous product discounts (yes, you'll want everything!)
• Recognition programs and team celebrations
• Learning and development opportunities
• Paid parental leave, and more!
• The opportunity to help shape a growing customer loyalty and CRM function