CRM & Customer Activation Specialist

WSAudiology; Brisbane; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Bloom Hearing Specialists is seeking a CRM & Customer Activation Specialist to join our Marketing team. This role owns the operational execution of CRM campaigns, audience segmentation, and performance reporting to drive engagement, appointments, and growth across ANZ.

You will collaborate with Marketing, BI, Contact Centre, and external vendors, maintain data quality, build audiences, configure journeys, tests, and ensure privacy compliance. Hybrid work: 4 days in Milton Office, 1 day from home.

Qualifications

• 3–5 years' experience in CRM, campaign operations, customer activation, or marketing automation.
• Experience building customer audiences and segmentation strategies.
• Strong understanding of customer journeys, workflow management, and campaign execution.
• Experience in data quality, reconciliation, and reporting.
• Experience working with CRM platforms, marketing technologies, and external vendors.
• Analytical mindset with a passion for continuous improvement.
• Advanced Excel experience; BI experience strongly regarded.

Responsibilities

• CRM Activation & Journey Management: Execute and maintain CRM campaigns across the customer lifecycle.
• Audience & Database Management: Build audience selections, segmentation strategies, and suppression lists.
• Contact Centre Activation: Create and distribute calling lists; monitor outcomes and optimisation.
• Reporting & Insights: Maintain dashboards and analyse engagement and conversion trends.

Skills

CRM

Campaign ops

Audience segmentation

Data quality

Excel

BI

Marketing automation

Education

Degree in Marketing/Business/Analytics/IS

Tools

CRM platforms

Marketing tech

Job description

Help Unlock Human Potential

WSA is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

Part of WSA group, Bloom Hearing Specialists operates a global network of hearing stores equipped with the latest technology and, most importantly, the best people. We have a track record of offering and actively supporting progressive career pathways for our employees to grow and develop in the pathway of their choice.

The Opportunity

Are you passionate about customer journeys, CRM activation, data-driven marketing, and turning insights into action?

We're looking for a CRM & Customer Activation Specialist to join our Marketing team and play a pivotal role in connecting customers with life-changing hearing healthcare services. This is an exciting opportunity to own the operational execution of CRM campaigns, customer activations, audience segmentation, and performance reporting that directly influences customer engagement, appointment bookings, and business growth across ANZ.

You’ll work closely with Marketing, Business Intelligence, Contact Centre partners, Global CRM teams, and technology providers to ensure the right customers receive the right message at the right time.

Employment Type: Permanent Full-Time
Work Arrangement: Hybrid 4 days in the Milton Office, 1 day working from home

Why Join Us?

Meaningful Impact

Every campaign you launch and optimise helps connect more people with hearing solutions that improve quality of life.

Career Growth

Join a global organisation committed to developing its people through structured learning, career pathways, and internal mobility opportunities.

Global Scale, Local Influence

Collaborate with local and international teams while making a measurable impact on customer engagement and business performance across ANZ.

Data Meets Creativity

Blend CRM operations, customer insights, marketing technology, and performance optimisation in a role that offers variety, autonomy, and continuous improvement opportunities.

What You'll Be Doing

CRM Activation & Journey Management

• Execute and maintain CRM campaigns across the customer lifecycle.
• Configure customer journeys, workflows, triggers, and lifecycle programs.
• Conduct testing and quality assurance to ensure successful deployment.
• Ensure all activity aligns with privacy, consent, and governance requirements.

Audience & Database Management

• Build customer audience selections and segmentation strategies.
• Generate campaign audiences and outbound call lists.
• Manage communication eligibility and suppression lists.
• Maintain customer data quality and database health.

Contact Centre Activation

• Create, validate, and distribute contact centre calling lists.
• Reconcile campaign outcomes and return files.
• Monitor lead utilisation, conversion rates, contact rates, and appointment outcomes.
• Identify process improvements to maximise customer engagement and appointment generation.

Reporting & Insights

• Maintain CRM and activation performance dashboards.
• Produce regular reporting and performance updates.
• Analyse customer engagement and conversion trends.
• Recommend optimisation opportunities that improve business outcomes.

About You

You’ll be a highly organised marketing professional who enjoys working with data, technology, and customer communications.

You’ll bring:

• 3-5 years' experience in CRM, campaign operations, customer activation, or marketing automation.
• Experience building customer audiences and segmentation strategies.
• Strong understanding of customer journeys, workflow management, and campaign execution.
• Experience in data quality, reconciliation, and reporting skills.
• Experience working with CRM platforms, marketing technologies, and external vendors.
• A curious, analytical mindset with a passion for continuous improvement.
• Advanced Microsoft Excel experience
• BI experience strongly regarded

Qualifications

• Degree qualification in Marketing, Business, Commerce, Analytics, Data Science, Information Systems, or a related discipline.

Ready to Make a Difference?

If you're excited by the opportunity to combine CRM expertise, customer engagement, and meaningful purpose within a global organisation, we'd love to hear from you.

Eligibility

Applicants must be Australian or New Zealand citizens, permanent residents, or hold valid working rights in Australia or New Zealand to be considered for this role. Candidates will be required to undergo a police check as part of the recruitment process.

WSA is an equal-opportunity employer committed to creating an inclusive employee experience. Regardless of race, colour, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.