Creator Loyalty Platform Lead

WPP; Sydney; Remote; AUD 90.000 - 130.000; Vollzeit

Zusammenfassung

WPP Media in Australia and New Zealand is seeking an experienced Influencer Program Manager to lead the development and execution of a pioneering creator loyalty and UGC program for a leading QSR brand. You will build, launch, and scale a creator community platform that drives authentic content, advocacy, and measurable business results.

The role focuses on strategy, community-building, content, technology, and creator partnerships, delivering a highly engaged creator ecosystem and branded

Qualifikationen

• 3+ years’ experience in influencer marketing, creator marketing, social media marketing, product management, or related field.
• Strong understanding of the creator economy and proven experience developing influencer, creator, or community-led programs.
• Strong project management, analytical and relationship-building skills.
• Experience developing creator briefs, content plans, seeding programs, and influencer engagement strategies that drive participation and content output.
• Creative thinking and cultural awareness, with a passion for identifying emerging trends, creator opportunities, and innovative content formats.

Aufgaben

• Launch and manage a new creator loyalty platform across Australia and New Zealand.
• Oversee end-to-end delivery from onboarding and content planning through influencer engagement and performance reporting.
• Collaborate with client marketing, product teams, and partners to optimise the creator ecosystem and content at scale.

Kenntnisse

Influencer marketing

Creator marketing

Social media marketing

Project management

Analytical skills

Relationship building

Jobbeschreibung

WPP Media in Australia and New Zealand is seeking an experienced Influencer Program Manager to lead the development and execution of a pioneering creator loyalty and UGC program for a leading QSR brand. You will build, launch, and scale a creator community platform that drives authentic content, advocacy, and measurable business results.

The role focuses on strategy, community-building, content, technology, and creator partnerships, delivering a highly engaged creator ecosystem and branded