Creative Strategist: Social Campaigns & Content (Hybrid)

Pony Express Talent Delivery; Melbourne; Hybrid; AUD 108,000 - 132,000; Full time

Job summary

Bell & Bone in Melbourne's Southbank is seeking a Creative Strategist to own content and campaign strategy across paid and organic social for two brands: Bell & Bone and Snug Pet Co.

You will guide creators, brief editors and designers, and work with the performance team to translate data into new ideas.

This hybrid role offers the opportunity to influence brand storytelling and drive sales across Meta and TikTok.

Qualifications

• Proven track record in content and campaign strategy across paid and organic social.
• Strong knowledge of Meta paid social and how creative performs.
• Understanding of what works on TikTok and why.
• Experience with Instagram and TikTok organic strategy, including creator-led content.
• Ability to script ads, run shoots and brief teams.
• Experience leading a creative or content team.
• Ability to analyze performance data to inform creative decisions.

Responsibilities

• Set content and campaign strategy across paid and organic social for both brands.
• Plan campaigns around launches, brand moments and retail activity.
• Decide which paid social concepts to test and why.
• Shape the organic plan for Instagram and TikTok.
• Write scripts, hooks and creative angles.
• Brief content creators, editors and designers, and produce on set.
• Turn organic winners into paid ads.
• Review creative results with the performance team.

Skills

Content strategy

Paid social

Organic social

TikTok expertise

Instagram strategy

Creative direction

Data-driven creativity

Tools

Meta Ads Manager

Job description

Bell & Bone in Melbourne's Southbank is seeking a Creative Strategist to own content and campaign strategy across paid and organic social for two brands: Bell & Bone and Snug Pet Co.

You will guide creators, brief editors and designers, and work with the performance team to translate data into new ideas.

This hybrid role offers the opportunity to influence brand storytelling and drive sales across Meta and TikTok.