Creative Strategist: Social Campaigns & Content Lead

PONY EXPRESS; Melbourne; Hybrid; AUD 108,000 - 132,000; Full time

Job summary

Bell & Bone is seeking a Creative Strategist to own content and campaign strategy across paid and organic social for two brands. Hybrid role in Melbourne with in-office and remote collaboration, reporting to the Founder & CEO.

You will guide content creators, brief editors and designers, and collaborate with the performance team to translate data into new creative ideas. You will craft scripts, hooks and angles, shape the organic plan, and turn organic wins into paid ads, driving brand growth

Qualifications

• Experience creating content and campaigns that build a brand and drive sales.
• Strong knowledge of Meta paid social ad formats and performance.
• Proven ability to brief creators and guide video editors and designers.

Responsibilities

• Set content and campaign strategy across paid and organic social for two brands.
• Plan campaigns around launches and retail activity.
• Decide which paid social concepts to test and why.

Skills

Brand strategy

Meta ads

TikTok

IG & TikTok organic

Ad scripting

Creative direction

Data analysis

Tools

Video editing

Job description

Bell & Bone is seeking a Creative Strategist to own content and campaign strategy across paid and organic social for two brands. Hybrid role in Melbourne with in-office and remote collaboration, reporting to the Founder & CEO.

You will guide content creators, brief editors and designers, and collaborate with the performance team to translate data into new creative ideas. You will craft scripts, hooks and angles, shape the organic plan, and turn organic wins into paid ads, driving brand growth