Creative Strategist, Bell & Bone

Pony Express Talent Delivery; Melbourne; Hybrid; AUD 108,000 - 132,000; Full time

Job summary

Bell & Bone in Melbourne's Southbank is seeking a Creative Strategist to own content and campaign strategy across paid and organic social for two brands: Bell & Bone and Snug Pet Co.

You will guide creators, brief editors and designers, and work with the performance team to translate data into new ideas.

This hybrid role offers the opportunity to influence brand storytelling and drive sales across Meta and TikTok.

Qualifications

• Proven track record in content and campaign strategy across paid and organic social.
• Strong knowledge of Meta paid social and how creative performs.
• Understanding of what works on TikTok and why.
• Experience with Instagram and TikTok organic strategy, including creator-led content.
• Ability to script ads, run shoots and brief teams.
• Experience leading a creative or content team.
• Ability to analyze performance data to inform creative decisions.

Responsibilities

• Set content and campaign strategy across paid and organic social for both brands.
• Plan campaigns around launches, brand moments and retail activity.
• Decide which paid social concepts to test and why.
• Shape the organic plan for Instagram and TikTok.
• Write scripts, hooks and creative angles.
• Brief content creators, editors and designers, and produce on set.
• Turn organic winners into paid ads.
• Review creative results with the performance team.

Skills

Content strategy

Paid social

Organic social

TikTok expertise

Instagram strategy

Creative direction

Data-driven creativity

Tools

Meta Ads Manager

Job description

Pony Express Talent Delivery – Melbourne VIC

$120,000 - $120,000 a year

Full time, Permanent

Hybrid

4d ago , from Pony Express Talent Delivery

Creative Strategist

Location: Southbank, Melbourne. Hybrid: Monday to Thursday in the office, Friday from home.

Reports to: Founder & CEO

Type: Full-time, permanent

Salary: Up to $120k + super

About Bell & Bone

Bell & Bone is a premium Australian pet dental and everyday pet care brand for dogs and cats. It turns looking after your pet's health into a daily ritual that owners and pets both look forward to. Founder-led, Australian-made and meat-first.

The range is in over 700 stores, with thousands of five-star reviews and eight years of product development behind it. The team recently launched a second brand, Snug Pet Co, into Coles, and there's a lot more on the way.

The role

Two brands with two different goals. Bell & Bone drives sales online and in store. Snug Pet Co gets shoppers reaching for it in the Coles aisle. Both brands live on Meta and TikTok, and both need a strong creative mind behind them.

That's where you come in. You'll own content and campaign strategy across paid and organic social for both brands: what gets made, why, who it's for and how it's tested. You'll guide the content creators on what to produce, brief the video editor and designer, and work with the performance team to understand what the data says about your creative. They run the campaigns and the numbers, and you turn the results into the next idea worth making.

What you'll do

• Set content and campaign strategy across paid and organic social for both brands.
• Plan campaigns around launches, brand moments and retail activity.
• Decide which paid social concepts to test, how many, and why.
• Shape the organic plan for Instagram and TikTok.
• Write scripts, hooks and creative angles.
• Brief and guide the content creators, video editor and designer, and produce on set for bigger shoots.
• Turn organic winners into paid ads.
• Review creative results with the performance team and use them to shape the next brief.

What you'll bring

• A track record in content and campaign strategy across paid and organic social, with campaigns that built a brand and drove sales
• Strong Meta paid social knowledge: you know how creative performs in a campaign and can brief at an expert level
• A feel for what works on TikTok and why
• Organic strategy experience on Instagram and TikTok, including creator-led content
• You can script an ad, run a shoot and know what stops a thumb
• Experience leading creative direction for a content or creative team
• You're comfortable digging into performance data with others and working out what it means for creative