Senior Creative Strategist

CalmerCeuticals; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Job summary

Calmerceuticals in Sydney, Australia, is seeking a Head of Content & Creative Strategy to own the content engine, shaping messaging, production workflows and AI tooling for high-volume creative that performs.

You will lead strategy, collaborate with in-house media buyers, diagnose why ads win or fail, and translate insights into the next wave of concepts, landing pages and offers. You’ll build and coach a team of writers, editors, designers and creator managers to deliver scale with quality.

Qualifications

• 4+ years driving growth for 8- and 9-figure eCommerce brands, in-house or at an agency.
• Proven ability to connect creative to commercial results.
• Strong understanding of performance marketing metrics and testing.

Responsibilities

• Own the content strategy and production machine, deciding what gets made.
• Work with in-house media buyers to diagnose ad performance and scale concepts.
• Turn messages into landing pages, offers, and product page messaging.
• Build and lead the writers, editors, designers and creator managers required for volume.
• Develop a robust creative testing framework and data-driven feedback loops.

Skills

Growth marketing

Paid media

Creative strategy

Data analysis

Leadership

Tools

AI tooling

Job description

Head of Content & Creative Strategy, Calmerceuticals

Calmerceutical's is Australia's fastest growing supplement brand. We're scaling fast and moving even faster and we are looking for our latest team member to join family.

We're looking for a creative strategist unicorn. Someone who thrives in pushing boundaries and watching the results of their work compound fast. Someone who has already driven profitable, scalable ads and growth for 8 and 9-figure eCommerce brands by integrating performance marketing, creative and data systems. You'll own the strategy, the messaging and the machine that produces it, and you'll answer for one number: what it costs us to acquire a customer who stays. It's an incredibly exciting role and an even more exciting time to join us.

The job

You will own our content strategy and machine, decide what gets made. You work inside the numbers with our in-house media buyers, diagnose why an ad wins or dies, and turn that into the next wave of concepts. You carry the message past the click, through landing pages and offers. Working with the team, the data infrastructure and the system that does it at volume.

What you'll own

Creative strategy. Angles, audiences, awareness levels and the concept testing

Messaging architecture. Positioning, claims hierarchy, mechanism, proof and offer structure

Performance diagnosis. Creative-level analysis with the buying team: what drove the result, and what to scale, iterate or kill

Conversion. Landing pages, advertorials, offers and product page messaging, tested to the same standard as the ads

The content engine. Production workflow, creator network, briefing standards and AI tooling built for volume and quality

Founder and ambassador content.

Team. Hire and lead the writers, editors, designers and creator managers the engine needs

Who you are

4+ years driving growth for 8 and 9-figure eCommerce brands, either in-house or at a performance agency, across paid media, creative and data

You understand and have made decision's on what gets made, and you can prove the commercial result

Fluent in the numbers: creative-level CPA, hook and hold rate, CTR, conversion rate, AOV, cohort value

You understand Meta delivery, creative diversity and how concept testing drives scale

Elite direct response craft: awareness levels, market sophistication, mechanism, offer, proof. You write at the level you brief

You build integrated systems: the reporting, creative testing framework and feedback loops that connect media spend to what gets made. You build teams that hold under pressure and volume

It doesn't matter what verticals you've worked in. What matters is that you're one of the best at what you do.

A brand in hypergrowth, where your work shows up in the numbers straight away

Ownership without layers of client approvals

The chance to help build a world-class in-house team from the start

[Location: e.g. Sydney, hybrid / remote in Australia]