Content Strategy Leader - Drive Impactful Audience Content

Dementia Australia; Brisbane; Hybrid; AUD 120,000 - 165,000; Full time

Benefits offered by this job

Salary packaging up to $15,900 per yr

Meal & entertainment benefits up to $2

Birthday leave and extended leave

Hybrid work arrangements

Employee support programs

Paid volunteering day

Professional development

Job summary

Dementia Australia is seeking a Senior Content Strategist to lead the organisation's content strategy and editorial approach. Based in Australia with flexible hybrid work options, you will translate living experience, research and expertise into authoritative content for diverse audiences, including carers and people living with dementia.

You will oversee content across organic social media, campaigns and projects, measure performance, and work with senior stakeholders to optimise reach,

Qualifications

• To be successful in this role, you will have tertiary qualifications in media, communications or a related discipline.
• Minimum of 7 years of experience in content strategy, editorial strategy, communications or related disciplines with strong digital marketing and audience engagement.
• Demonstrated experience using audience insights, digital performance data and content practices (SEO, AI-enabled approaches) to improve content effectiveness.
• Ability to translate complex evidence/research into clear, authoritative content.
• Experience influencing senior stakeholders and working across multidisciplinary teams.
• Experience working collaboratively in complex environments.

Responsibilities

• Implement and refine a comprehensive content strategy aligned with Dementia Australia's priorities.
• Lead thought leadership and enterprise editorial strategy translating experiences, research and expertise into impactful content.
• Lead content strategy across organic social media, major campaigns and projects (including Dementia Action Week and podcasts).
• Identify audience needs and opportunities using research, search behaviour and performance insights.
• Develop audience-focused strategies to improve discoverability, relevance and reach of Dementia Australia's information.
• Champion the voice of people living with dementia, ensuring content is accessible and respectful.
• Oversee content governance, standards and shared content resources for quality and consistency.
• Establish and lead content performance measurement to optimise content and demonstrate impact.

Skills

Content strategy

Editorial strategy

Digital marketing

Audience engagement

SEO

AI-enabled approaches

Education

Tertiary qualifications in media/communications

Tools

SEO tools

Analytics tools

Job description

Dementia Australia is seeking a Senior Content Strategist to lead the organisation's content strategy and editorial approach. Based in Australia with flexible hybrid work options, you will translate living experience, research and expertise into authoritative content for diverse audiences, including carers and people living with dementia.

You will oversee content across organic social media, campaigns and projects, measure performance, and work with senior stakeholders to optimise reach,