Content Strategy Lead: Audience Impact & Thought Leadership

ActionHRM, Pty; Australia; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Salary packaging

Extra leave & leave loading

Hybrid work arrangement

Wellbeing programs

Paid volunteering day

Job summary

Dementia Australia is seeking a senior Content Strategist to lead editorial strategy and audience engagement from Melbourne, Brisbane or Sydney. You will develop and refine a cross-channel content plan aligned with our priorities.

The role focuses on translating research and lived experience into accessible, authoritative content, leading campaigns and ensuring our voice is inclusive. It offers flexible hybrid work, enhanced leave, salary packaging and development opportunities.

Qualifications

• 7+ years of experience in content strategy, editorial strategy or related disciplines.
• Strong focus on digital marketing and audience engagement.
• Experience using audience insights and content performance data to improve outcomes.

Responsibilities

• Implement and refine a comprehensive content strategy aligned with Dementia Australia's priorities.
• Lead thought leadership and enterprise editorial strategy across channels.
• Lead content across organic social media, major campaigns and initiatives (e.g., Dementia Action Week, podcasts).
• Identify audience needs using research, search behaviour and performance insights.
• Develop audience-focused strategies to improve discoverability and reach.

Skills

Content strategy

Editorial strategy

Digital marketing

Audience engagement

SEO

Stakeholder management

Education

Tertiary qualifications in media/communications

Job description

Dementia Australia is seeking a senior Content Strategist to lead editorial strategy and audience engagement from Melbourne, Brisbane or Sydney. You will develop and refine a cross-channel content plan aligned with our priorities.

The role focuses on translating research and lived experience into accessible, authoritative content, leading campaigns and ensuring our voice is inclusive. It offers flexible hybrid work, enhanced leave, salary packaging and development opportunities.