Content Strategy Lead: Audience & Impact

Dementia Australia; Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Salary packaging up to $15,900

Birthday/leave entitlements

Hybrid work arrangement (2 days in the

Job summary

Dementia Australia is seeking a senior content strategist to lead the development and execution of an enterprise content strategy. The role focuses on translating living experience, research and organisational expertise into authoritative content across campaigns, social channels and podcasts.

You will identify audience needs using research and performance data, drive governance and consistency, and collaborate with multidisciplinary teams to deliver priorities with a people-centered voice.

Qualifications

• Tertiary qualifications in media, communications or a related discipline.
• Minimum of 7 years of experience in content strategy, editorial strategy, communications or related disciplines with a strong focus on digital marketing and audience engagement.
• Demonstrated use of audience insights and digital performance data to improve content.
• Ability to translate evidence into clear, audience-relevant content.
• Experience influencing senior stakeholders across multidisciplinary teams.
• Ability to work collaboratively in complex environments.

Responsibilities

• Implement and refine a comprehensive content strategy aligned with Dementia Australia’s priorities.
• Lead thought leadership and editorial strategy translating research and expertise into authoritative content.
• Oversee content strategy across organic social, major campaigns and projects (e.g., Dementia Action Week, podcasts).
• Identify audience needs using research, search behaviour and content performance insights.
• Develop audience-focused content strategies to improve discoverability and reach.
• Champion voices of people living with dementia, ensuring accessible and respectful content.
• Oversee content governance, standards and shared resources for quality and consistency.
• Establish and lead content performance measurement and continuous improvement.

Skills

Content strategy

Editorial strategy

Digital marketing

Audience engagement

SEO & AI usage

Education

Tertiary qualification in media/communications

Job description

Dementia Australia is seeking a senior content strategist to lead the development and execution of an enterprise content strategy. The role focuses on translating living experience, research and organisational expertise into authoritative content across campaigns, social channels and podcasts.

You will identify audience needs using research and performance data, drive governance and consistency, and collaborate with multidisciplinary teams to deliver priorities with a people-centered voice.