Content Strategy Manager

Dementia Australia Ltd.; Australia; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Salary packaging

Extra leave & leave loading

Hybrid work arrangement

Wellbeing programs

Paid volunteering day

Job summary

Dementia Australia is seeking a senior Content Strategist to lead editorial strategy and audience engagement from Melbourne, Brisbane or Sydney. You will develop and refine a cross-channel content plan aligned with our priorities.

The role focuses on translating research and lived experience into accessible, authoritative content, leading campaigns and ensuring our voice is inclusive. It offers flexible hybrid work, enhanced leave, salary packaging and development opportunities.

Qualifications

• 7+ years of experience in content strategy, editorial strategy or related disciplines.
• Strong focus on digital marketing and audience engagement.
• Experience using audience insights and content performance data to improve outcomes.

Responsibilities

• Implement and refine a comprehensive content strategy aligned with Dementia Australia's priorities.
• Lead thought leadership and enterprise editorial strategy across channels.
• Lead content across organic social media, major campaigns and initiatives (e.g., Dementia Action Week, podcasts).
• Identify audience needs using research, search behaviour and performance insights.
• Develop audience-focused strategies to improve discoverability and reach.

Skills

Content strategy

Editorial strategy

Digital marketing

Audience engagement

SEO

Stakeholder management

Education

Tertiary qualifications in media/communications

Job description

Work at Dementia Australia and be part of a passionate team committed to making a difference. We value our people and are proud to offer flexibility, extra leave entitlements, attractive salary packaging options and employee support programs.

About the role

Full-time permanent position, based in either Melbourne, Brisbane or Sydney. Reporting directly to the General Manager Communications, you will be responsible for the following:

• Implement and refine a comprehensive content strategy aligned with Dementia Australia's strategic priorities
• Lead thought leadership and enterprise editorial strategy, translating living experience, research and organisational expertise into authoritative and impactful content
• Lead content strategy and development across organic social media, major campaigns and projects, including Dementia Action Week and podcast initiatives
• Identify audience needs and content opportunities using research, search behaviour, emerging trends and content performance insights
• Develop audience-focused content strategies that improve the discoverability, relevance and reach of Dementia Australia's information and expertise
• Champion the voice of people living with dementia, ensuring content is accessible, respectful, accurate and sensitive to the needs of people living with dementia and their carers
• Oversee content governance, standards and shared content resources to drive quality, consistency and alignment across channels
• Establish and lead content performance measurement, using insights to optimise content, demonstrate impact and support continuous improvement

What is in it for you?

Salary benefits: We offer all employees the opportunity to salary package up to $15,900 each year for living expenses and up to $2,650 each year for meal and entertainment benefits.

Leave allowances: In addition to your annual leave allowance, we offer one day of paid birthday or day of significance leave, paid days off during our end of year closure period (if these fall within your regular work days), enhanced personal leave and extended parental leave for all parents. You will also receive 17.5% annual leave loading and the option to purchase additional leave

Work/life balance: Flexible, hybrid work arrangements (2 days in the office, 3 from home).

Employee benefits: Access to discounts and savings at over 450 retailers across Australia, wellbeing programs and free, confidential counselling for you and your family. Access to continuous professional development, staff recognition programs, a paid volunteering day and paid study leave.

About you

To be successful in this role, we are looking for someone with the following:

1. Tertiary qualifications in media, communications or a related discipline

2. Minimum of 7 years of experience in content strategy, editorial strategy, communications or related disciplines including development, and execution, with a strong focus on digital marketing and audience engagement

3. Demonstrated experience using audience insights, digital performance data and contemporary content practices, including SEO, emerging technologies and AI-enabled approaches, to improve content effectiveness and audience outcomes

4. Demonstrated ability to translate complex evidence, research or subject matter expertise into clear, authoritative and audience-relevant content

5. Demonstrated experience influencing senior stakeholders and working across multidisciplinary teams to deliver organisation-wide content priorities

6. Demonstrated experience working collaboratively in complex environments

Our values are informed by the voices of people impacted by dementia.

• Living Experience
• Inclusive
• Empowering

To find out more about our ALICE principles see link here: https://www.dementia.org.au/about-us/alice-stronger-voice-together

About us

Dementia Australia is the national peak body and source of trusted information, education and services for the over 446,500 Australians living with dementia, and the almost 1.7 million people involved in their care. We advocate for positive change and support vital research. We are here to support people impacted by dementia, and to enable them to live as well as possible. Our commitment to a shared set of values shapes our decisions, actions and behaviours towards achieving our core purpose and strategic priorities.

For specific role enquiries, please contact [e-mail]

Please note, applications that do not contain a covering letter that addresses each of the key selection criteria in the About you section, will not be considered.