Content Specialist (Email/SMS)

AccruePartners; Charlotte Bay; Hybrid; AUD 80,000 - 100,000; Full time

Benefits offered by this job

Cutting-edge tools

Collaborative team environment

Supportive culture

Job summary

A growing tech-enabled service company is seeking a Content Strategist based in Australia. The role involves developing content strategies, writing optimized content, and collaborating with cross-functional teams. Ideal candidates will have over 4 years of copywriting experience in regulated industries like financial services. This position offers hybrid work flexibility and a supportive team culture.

Qualifications

• 4-5+ years of copywriting experience in regulated industries.
• Proficiency with publishing and design tools.
• Portfolio or writing samples highly preferred.

Responsibilities

• Develop and refine content strategies across multiple channels.
• Collaborate cross-functionally with design and marketing teams.
• Monitor and optimize performance through A/B testing.

Skills

Copywriting experience

Email marketing best practices

Collaboration skills

Use of AI tools

Creative writing

Tools

Figma

CMS platforms

Email analytics tools

Job description

Overview

A growing tech-enabled service company focused on digital collections in the financial services sector. The company has a flat, non-hierarchical structure with teams divided into strategy, execution, and creative functions, emphasizing a startup-like culture of agility and hands-on work.

What they offer you

• Collaborative and close-knit creative team environment, working directly with a designer and led by an engaged head of marketing
• Opportunity to work with cutting-edge tools to enhance content creation and strategy
• Chance to influence and help build out content strategy and workflows within a growing marketing function
• Supportive culture valuing team fit and emphasizing a strong, team-based work dynamic

Location

Hybrid flexibility in Charlotte NC

What you will do

• Develop and refine content strategies that align with brand voice, compliance standards, and marketing goals across email, SMS, push, and web.
• Write, edit, and optimize content using AI tools like ChatGPT, with a strong focus on clarity, empathy, and email deliverability best practices.
• Collaborate cross-functionally with design, tech, and marketing teams to ensure cohesive, compliant, and visually aligned messaging.
• Manage content creation workflows using tools like Figma, ensuring all assets meet brand, regulatory, and strategic standards.
• Monitor and optimize performance through A/B testing, KPI tracking, and continuous message refinement.

How you are qualified

• 4-5+ years of copywriting experience in regulated industries such as financial services, healthcare, or collections.
• Deep understanding of email marketing best practices
• Proficiency with publishing and design tools (Figma or similar), CMS platforms, and email analytics tools.
• Demonstrated use of AI tools like ChatGPT to enhance content quality, efficiency, and relevance.
• Strong writing, editing, and QA skills with the ability to balance creativity, empathy, and strategic messaging in consumer-facing communications.
• Portfolio or writing samples is highly preferred
• Ability to work collaboratively within a small creative team and adapt to evolving content strategies
• Knowledge compliance standards (e.g., FDCPA, GDPR), and the financial services or consumer lending landscape is highly preferred.

Seniority level

Associate

Employment type

Full-time

Job function

Writing/Editing and Marketing