Content Marketing And Seo - Wp And Ai Experience - Casual Or Part Time

Hubstaff; Sydney; A distancia; AUD 41.000 - 76.000; Jornada completa

Descripción de la vacante

Hubstaff is seeking an experienced Content Marketing and SEO VA to bolster our digital presence across website content, SEO, newsletters and platform management. The role goes beyond basic admin, requiring high-quality content writing, technical SEO improvements, and active publishing across WordPress and Webflow.

You will optimize content for search, conduct keyword research, manage newsletters, and support migrations from WordPress to Webflow.

Formación

• Proven experience as Content Marketing VA, SEO VA, Digital Marketing VA or similar role.
• Excellent English writing and editing skills.
• Hands-on experience with WordPress and Webflow.
• Proven experience with technical SEO and on-page SEO.
• Understanding GEO and how to optimise content for AI search visibility.
• Experience publishing newsletters using platforms such as Mailchimp, ConvertKit, Klaviyo, HubSpot, Beehiiv or similar.
• Strong attention to detail and ability to work independently.
• Comfortable using AI tools such as ChatGPT or Claude to support research, drafting and optimisation.
• Familiarity with Google Search Console and Google Analytics (GA4).
• Experience with Ahrefs, SEMrush or SurferSEO for content optimization.

Responsabilidades

• Write, edit and optimise website pages, blog posts, case studies, landing pages and newsletter content.
• Repurpose existing content into SEO-friendly articles, email newsletters and social media snippets.
• Ensure content is clear, engaging, well-structured and aligned with brand voice.
• Optimise content for search intent, readability, internal linking and conversion.
• Conduct keyword research and content gap analysis.
• Optimise website content for traditional SEO and GEO Generative Engine Optimisation.
• Improve title tags, meta descriptions, headings, image alt text and internal linking.
• Support technical SEO tasks including redirects, broken links, indexing issues, site structure and page speed checks.
• Use SEO tools to monitor rankings, traffic, site health and content performance.
• Recommend content and technical improvements based on data.
• Manage and update existing website content in WordPress.
• Support the migration of website pages, content and assets from WordPress to Webflow.
• Format and publish pages in Webflow using best-practice structure.
• Check migrated pages for layout, SEO, links, metadata, responsiveness and user experience.
• Maintain consistency across website pages, templates and content blocks.
• Draft, format and publish regular newsletters.
• Segment audiences where required and support email campaign setup.
• Track newsletter performance including open rates, click-through rates and engagement.
• Provide regular updates on completed tasks, SEO improvements and content performance.
• Use AI tools to improve research, writing, editing and workflow efficiency.

Conocimientos

Content Marketing

SEO

Technical SEO

WordPress

Webflow

Newsletter publishing

Keyword research

Writing & editing

AI-assisted writing

Content repurposing

Herramientas

Google Search Console

Google Analytics GA4

Ahrefs

SEMrush

SurferSEO

Mailchimp

ConvertKit

Klaviyo

HubSpot

Beehiiv

Descripción del empleo

WordPress | Webflow | Technical SEO | GEO | Newsletter Publishing

We are looking for a highly experienced Content Marketing + SEO VA to support our growing digital presence across website content, SEO, newsletters and website platform management.

This is not a basic admin VA role. We need someone who is confident writing high-quality content, improving technical SEO, optimising for both Google and AI search engines, publishing newsletters, and updating websites.

• Write, edit and optimise website pages, blog posts, case studies, landing pages and newsletter content.

• Repurpose existing content into SEO-friendly articles, email newsletters and social media snippets.

• Ensure content is clear, engaging, well-structured and aligned with brand voice.

• Optimise content for search intent, readability, internal linking and conversion.

• Conduct keyword research and content gap analysis.

• Optimise website content for traditional SEO and GEO Generative Engine Optimisation.

• Improve title tags, meta descriptions, headings, image alt text and internal linking.

• Support technical SEO tasks including redirects, broken links, indexing issues, site structure and page speed checks.

• Use SEO tools to monitor rankings, traffic, site health and content performance.

• Recommend content and technical improvements based on data.

• Manage and update existing website content in WordPress.

• Support the migration of website pages, content and assets from WordPress to Webflow.

• Format and publish pages in Webflow using best-practice structure.

• Check migrated pages for layout, SEO, links, metadata, responsiveness and user experience.

• Maintain consistency across website pages, templates and content blocks.

• Draft, format and publish regular newsletters.

• Segment audiences where required and support email campaign setup.

• Track newsletter performance including open rates, click-through rates and engagement.

• Provide regular updates on completed tasks, SEO improvements and content performance.

• Use AI tools to improve research, writing, editing and workflow efficiency.

• Strong experience as a Content Marketing VA, SEO VA, Digital Marketing VA or similar role.

• Excellent English writing and editing skills.

• Hands-on experience with WordPress and Webflow.

• Proven experience with technical SEO and on-page SEO.

• Understanding of GEO and how to optimise content for AI search visibility.

• Experience publishing newsletters using platforms such as Mailchimp, ConvertKit, Klaviyo, HubSpot, Beehiiv or similar.

• Strong attention to detail and ability to work independently.

• Comfortable using AI tools such as ChatGPT or Claude to support research, drafting and optimisation.

• Google Search Console, Google Analytics / GA4

• Ahrefs, SEMrush, SurferSEO or similar

• Mailchimp, ConvertKit, Beehiiv, HubSpot or similar newsletter platforms

• ChatGPT, Claude or other AI writing/research tools

• Can write strong content without needing heavy editing.

• Understand both content strategy and technical SEO.

• Are comfortable improving existing content, not just creating new content.

• Know how to structure pages for search engines, users and AI discovery.

• Can manage deadlines and communicate clearly.