Web Content Specialist — Flexible, Member‐Focused Healthcare

Hcf Australia; Sydney; Hybrid; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Vacation

Brand New Laptop

Flexible work from home

Job summary

Plan A Technologies is seeking a PR & Content Marketing Specialist to lead our brand narrative and accelerate inbound growth. You will craft high-conversion narratives for a B2B tech audience, co-authoring a comprehensive content strategy and building authority across key digital channels.

As a master storyteller, you will produce thought leadership, white papers, and campaigns that move readers through the funnel, while coordinating with journalists and influencers to secure earned media and

Qualifications

• 5+ years of dedicated experience in PR, content marketing, or journalism.
• Deep experience in B2B tech marketing is a massive plus.
• Flawless English prose with the versatility to switch between thought leadership and conversational copy.
• Portfolio showing success across emails, blogs, social media, and long-form campaigns.

Responsibilities

• Co-author and execute our overarching brand and content strategy across major digital channels.
• Craft high-impact collateral—proposals, brochures, and campaigns—to capture and convert leads.
• Secure high-tier earned media by building relationships with journalists and influencers.
• Author white papers, op-eds, and data-driven visuals on technology trends.
• Develop social content to amplify brand voice and spark industry conversation.
• Apply SEO best practices to improve content visibility and rankings.
• Identify and draft award submissions to strengthen market leadership.
• Track metrics (open rates, CTRs, conversions) to optimize ROI.

Skills

5+ years PR/content marketing

B2B tech marketing

English prose

Full-funnel content

SEO fluency

Job description

PR & Content Marketing Specialist

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Job Description

JOB OVERVIEW Plan A Technologies is seeking a talentedPR & Content Marketing Specialist to spearhead our brand narrative and accelerate inbound growth. If you are a master storyteller who thrives at the intersection of B2B tech and creative media, we want you.
We are looking for a prolific writer with 5+ years of experience transforming complex technology concepts into compelling, high-conversion narratives. In this role, you won't just chase headlines—you will strategically craft content that builds authority, commands attention, and turns readers into revenue.
RESPONSIBILITIES

• Shape the Narrative:Co-author and execute our overarching brand and content strategy across all major digital channels.
• Drive Inbound Growth:Craft high-impact, client-facing collateral—including proposals, brochures, and targeted campaigns—designed to capture and convert high-value leads.
• Media Relations & Pitching:Secure high-tier earned media by building relationships with journalists, tech bloggers, and industry influencers.
• Thought Leadership:Author deep-dive white papers, sharp op-eds, and narrative-driven infographics on cutting-edge technology trends.
• Social & Virality:Develop punchy, high-engagement content tailored for social platforms to amplify our brand voice and spark industry conversation.
• SEO Optimization:Apply robust on-page optimization best practices to ensure our content ranks high and cuts through the digital noise.
• Award Recognition:Identify, draft, and submit compelling applications for industry awards to cement Plan A’s market leadership.
• Data-Driven Iteration: Track and analyze key performance metrics (open rates, CTRs, conversions) to relentlessly optimize outreach and ROI.

What You Bring

• Proven Experience:5+ years of dedicated experience in PR, content marketing, or journalism.Deep experience in B2B tech marketing is a massive plus.
• Exemplary Craftsmanship:Flawless English prose with the versatility to switch seamlessly between authoritative thought leadership and snappy, conversational copy.
• Full-Funnel Content Mastery:A portfolio demonstrating success across emails, blogs, social media, and long-form digital campaigns that measurably move the needle.
• SEO Fluency:A strong grasp of search intent, keyword integration, and content optimization strategies.
• Agility & Ownership:The organizational horsepower to manage multiple high-priority campaigns simultaneously in a fast-paced environment without sacrificing attention to detail.

ABOUT THE COMPANY/BENEFITS
Plan A Technologies is a global engineering firm created to solve the toughest tech challenges facing today’s businesses. Founded by software entrepreneurs Aron Ezra and Slav Kulik, Plan A helps organizations analyze their tech ecosystem to identify exactly what needs to be improved across their products and infrastructure—and then builds the solutions to fix it.
Rather than offering theoretical ideas or software that never launches, Plan A combines elite engineering talent with custom-built, proprietary AI agents to deliver fast, secure, production-ready solutions. Its capabilities span proprietary AI agent deployment, custom software development, application modernization, data platforms, cloud migrations, systems integration, and practical technical advice.
With more than 500 successful product deployments completed worldwide, Plan A helps organizations of every size—from ambitious startups to global enterprises—modernize their systems, automate complex operations, and stay ahead of the technology curve.
Read more about us here:Work From Home 100% of the time, or come into one of our global offices. Up to you.
Great colleagues and an upbeat work environment:You'll join an excellent team of supportive engineers and project managers who work hard but don't ever compete with each other.
Benefits:Vacation, Brand New Laptop, and More: You’ll get a generous vacation schedule and other goodies.
If this sounds like you, we'd love to hear from you!