Content and Communications Specialist

Finsure; Sydney; On-site; AUD 70,000 - 95,000; Full time

Job summary

Finsure is seeking a proactive Content & Communications Specialist to join the Marketing team in Sydney. You will craft engaging content across digital, social and communications channels, translate complex lending information into clear material, and drive campaigns with data-driven insights.

You’ll produce and edit video content and optimise broker journeys through HubSpot automation. You should bring strong writing, video editing, and analytics skills, plus hands-on experience across CapCut,

Qualifications

• Experience in lending, banking, mortgage broking or financial services is essential.

Responsibilities

• Execute and continuously improve content and communications across eDMs, newsletters, websites, blogs, social media and marketing campaigns.
• Translate complex lending information, industry developments and data into clear, engaging content.
• Manage content creation, scheduling and publishing across LinkedIn, Facebook, Instagram, TikTok, WhatsApp and SMS.
• Work closely with the team to develop and optimise broker journeys and communication touchpoints using HubSpot automation, delivering timely, relevant and personalised communications.
• Capture, produce and edit video content, including interviews, reels and short-form videos.
• Proactively identify content opportunities and bring new ideas to improve engagement and brand visibility.
• Analyse campaign and content performance, turning data into actionable insights and recommendations.
• Apply SEO, GEO (Generative Engine Optimisation) / AEO (Answer Engine Optimisation) principles to improve content discoverability.
• Collaborate with internal teams, lenders and stakeholders to deliver timely, accurate and relevant communications.
• Ensure content aligns with brand guidelines, tone of voice and compliance requirements.
• Stay across emerging digital trends, platforms and content best practices.

Skills

Content creation

Writing & storytelling

Video editing

SEO/AEO

Analytics

Social media strategy

HubSpot

Stakeholder management

Tools

CapCut

Canva

Adobe

Job description

We're looking for a proactive, creative and hands-on Content & Communications Specialist to join our Marketing team at Finsure. You'll play a key role in bringing our marketing and communications strategy to life, creating engaging content across digital, social and communications channels.

From writing compelling communications and producing video content to interpreting data and identifying opportunities for improvement, you'll know how to turn ideas into action.

We're looking for a go-getter who takes ownership, brings fresh ideas and is always looking for ways to do things better.

What you'll do

• Execute and continuously improve content and communications across eDMs, newsletters, websites, blogs, social media and marketing campaigns.
• Translate complex lending information, industry developments and data into clear, engaging and audience-friendly content.
• Manage content creation, scheduling and publishing across LinkedIn, Facebook, Instagram, TikTok, WhatsApp and SMS.
• Work closely with the team to develop and optimise broker journeys and communication touchpoints using HubSpot automation, delivering timely, relevant and personalised communications.
• Capture, produce and edit video content, including interviews, reels and short-form videos.
• Proactively identify content opportunities and bring new ideas to improve engagement and brand visibility.
• Analyse campaign and content performance, turning data into actionable insights and recommendations.
• Apply SEO, GEO (Generative Engine Optimisation) / AEO (Answer Engine Optimisation) principles to improve content discoverability.
• Collaborate with internal teams, lenders and stakeholders to deliver timely, accurate and relevant communications.
• Ensure content aligns with brand guidelines, tone of voice and compliance requirements.
• Stay across emerging digital trends, platforms and content best practices.

What you'll bring

• Experience in lending, banking, mortgage broking or financial services is essential.
• Proven experience in content creation, communications or digital marketing.
• Exceptional writing, editing and storytelling skills, with the ability to simplify complex information.
• Strong hands-on video creation and editing skills, using tools such as CapCut, Canva or Adobe.
• Experience managing content across multiple social and digital platforms.
• Strong analytical skills, with the ability to interpret data and improve content performance.
• Working knowledge of SEO, GEO and AEO.
• A proactive, go-getter mindset with creativity, initiative and strong attention to detail.
• Excellent organisational and stakeholder management skills, with the ability to manage multiple priorities independently.
• Experience with HubSpot, including email marketing, workflow automation, audience segmentation and customer journeys, is highly regarded.