Midweight Content Designer

R/Ga Careers Page; Sydney; Hybrid; AUD 70,000 - 110,000; Full time

Job summary

R/GA is seeking a hybrid Midweight Content Designer in Sydney or Melbourne to craft clear, customer‑centred copy across websites and digital products.

You will shape tone of voice, brand storytelling, and UX writing while collaborating with multidisciplinary teams in an agile environment. This role offers opportunities to grow brand/verbal design skills and work with AI tools, Figma, and Google Workspace.

Qualifications

• Experience as a content designer in digital journeys and UX/content design.
• Analytical mindset for early stages of briefs.
• Eagerness to keep learning and build skills.
• Ability to own work, think strategically about language, and improve collaboration.
• Experience writing for websites or digital products with UX writing awareness.
• Understanding of accessibility, SEO, and content hierarchy.
• Interest in brand/verbal design.

Responsibilities

• Support content design across client initiatives, writing, editing, and optimising website content, landing pages, product and service content, EDMs, and editorial content.
• Use AI-assisted workflows to create and update content and maintain brand consistency.
• Turn complex information into clear, accessible and useful content that helps customers understand, choose and act.
• Work collaboratively in agile, multidisciplinary teams across UX, brand, product, engineering and client stakeholders.
• Contribute to presentations and explain content decisions clearly, grounding recommendations in customer insight, UX principles and brand guidelines.
• Contribute to brand / verbal identity work streams when opportunities arise.

Skills

Content design

UX writing

Analytical mindset

Learning agility

Strategic thinking

Collaboration

Proactive

Website writing

Accessibility

SEO

Brand/verbal design

Tools

Figma

Google Workspace

AI tools

Job description

MIDWEIGHT CONTENT DESIGNER

Work pattern: 100%

Location : Sydney or Melbourne

MAIN PURPOSE OF THE ROLE

R/GA is seeking a hybrid Midweight Content Designer who can write confidently and compellingly within clients’ digital ecosystem. This is a full-time role based in either Sydney or Melbourne, reporting to our Creative Director, Verbal Design. Content designers are the safe pair of hands, helping to solve briefs and contributing work that has a high level of craft behind it.

ABOUT THE ROLE

In this role, you’ll work across ongoing content design projects for clients, with responsibility for creating clear, useful, and customer-centred content. In any given week, that might entail writing incisive landing page copy, sharpening UX flows, or developing engaging customer experiences across the client’s website and through ongoing uplift initiatives.

While this role is primarily focused on content design for clients, there’ll be opportunities to hone brand and verbal design skills over time, learning how to define tone of voice, messaging, and brand storytelling at a more conceptual level.

KEY TASKS AND RESPONSIBILITIES

• Support content design across key client digital initiatives, writing, editing, and optimising website content, landing pages, product and service content, EDMs, and editorial content.
• Use AI-assisted workflows to create and update content and maintain brand consistency.
• Turn complex information into clear, accessible and useful content that helps customers understand, choose and act.
• Work collaboratively in agile, multidisciplinary teams across UX, brand, product, engineering and client stakeholders.
• Contribute to presentations and explain content decisions clearly, to internal teams and clients, grounding recommendations in customer insight, UX principles and brand guidelines.
• Contribute to brand / verbal identity work streams when opportunities arise.

IDEAL CANDIDATE REQUIREMENTS

• Has experience as a content designer, is comfortable with digital journeys and UX/content design, and is seeking to embed themselves into the client’s team.
• Possesses an analytical mindset applicable to the early stages of a brief.
• Demonstrates an eagerness to keep learning and building.
• Demonstrates the potential to own work, think strategically and systematically about language, improve collaboration and communication skills, and support the wider team as needed.
• Has learning agility and is able to work proactively and collaboratively with other teams to shape work.
• Has experience writing for websites or digital products and a good understanding of UX writing/content design.
• Understands accessibility, SEO, and content hierarchy, with the ability to use insights, data, or guidelines to inform copy.
• Displays a desirable interest in brand/verbal design.
• Is adept at using AI tools, Figma, and Google Workspace to create and present work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, disability or any other status. If you have any requests or requirements to support you throughout any interview process, please let us know.