Content Specialist

Talent Lab Co; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

Talent Lab Co in Sydney is seeking a hands-on, TikTok-first Content Director to shape strategy and own execution across AU, NZ and the UK. The role collaborates with the Content Lead and partners with founders, creators, and agencies to craft engaging, on-brand content for launches and everyday moments.

You’ll stay ahead of culture, test formats, and drive community engagement while coordinating with the Digital team on emails, ads, and campaign moments.

Qualifications

• 2–3 years in social or content creation for brands or agencies.
• Strong understanding of Gen Z culture, trends and sounds.
• Comfortable on camera and able to edit video content.
• Experience with email and paid social is a plus.

Responsibilities

• Shape the TikTok strategy with the Content Lead and execute daily.
• Create TikTok-native content for launches and campaigns.
• Spot trends in real time and build repeatable formats.
• Tailor content for AU, NZ and UK markets and lead on-the-ground execution.
• Manage community engagement: comments, DMs, stitches and duets.
• Support Lives, affiliate and creator programs day to day.
• Collaborate with founders, creators and external agencies.

Skills

TikTok content creation

Video editing

CapCut

Trend spotting

Campaign execution

Tools

CapCut

UGC collaboration

Job description

• Location: Sydney-based, with travel interstate and UK during key launch periods
• Collaborative team environment

About the Role

Talent Lab Co have partnered exclusively with our client who is an innovative, cult beauty brand! This is a hands-on, high-output role at the heart of the brand’s content engine, with a loyal community across Australia, New Zealand and the UK.

It’s TikTok-first, but the work travels well beyond it, across email, paid ads, events and big brand moments. You’ll work side by side with the Content Lead to shape the TikTok strategy, then own the execution day to day. If you spot trends before they peak, move fast and love seeing your ideas go live, this one’s for you.

What You’ll Own

• Shape the TikTok strategy. Partner with the Content Lead to define pillars, formats, series and success metrics across AU, NZ and the UK, bringing your platform insight and performance learnings to the table.
• Create TikTok-native content. Concept, script, film, edit and publish across always-on, launches and campaign moments. Expect to get on camera and collaborate with founders, the team and creators.
• Stay ahead of culture. Jump on trends in real time with content that still feels unmistakably on-brand. Build repeatable formats and series, and be the team’s eyes on trends, sounds, creators, platform updates and competitors.
• Connect with AU and UK audiences. Tailor content for each market and lead on-the-ground TikTok execution during UK trips.
• Nurture the community. Manage comments, DMs, stitches and duets to keep the community engaged.
• Drive TikTok Shop, Lives and creators. Create shoppable content that converts, support Lives with the UK agency, and run the affiliate and creator program day to day.
• Run email and SMS. Create, schedule and optimise campaigns and automated flows with the Digital team, using performance data to sharpen subject lines, content and flows.
• Create paid ad creative. Deliver regular sprints of 5-10 pieces, including persona-led ads and recuts of UGC and influencer content, and refine based on weekly performance reviews.
• Manage content days, events and talent. Plan content days end to end, from shot lists to on-the-day capture, and create content across events, influencers and ambassadors.
• Deliver key sale moments. Support major moments like Black Friday by creating assets, scheduling ads and helping shape the sale strategy.
• Lead projects from brief to retro. Take ownership of launches and campaigns, keep the wider team in the loop, hold timelines, and run a retro at the close of every project so learnings turn into action.
• Track, test and optimise. Report weekly performance across TikTok, Shop, Lives, email and paid, double down on what works, and share learnings across the Brand, Content and Growth teams.

About You

• Ideally 2- 3 years in social or content creation brand or agency side, with genuine TikTok expertise within Beauty or lifestyle
• A native understanding of Gen Z culture, trends, sounds and what makes content travel
• Proven examples of consistent output with strong growth in followers, engagement and reach across AU and UK
• Quick, confident filming and editing (CapCut or similar), and comfortable on camera (you'll often be front facing)
• Some exposure to email platforms and paid social creative, or a strong appetite to learn
• Highly collaborative team player with strong verbal and written communication skills
• Confident in working with UGC, influencers and other external agencies/ partners
• A proactive hustler who’s hungry to learn and quick to back an idea

Bonus: TikTok Shop, Lives or affiliate experience, an understanding of UK audiences, and a real passion for beauty!

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Talent Lab Co An edit of Beauty & Wellness's finest talent