Content Specialist

Yours Only; Melbourne; Hybrid; AUD 60,000 - 90,000; Full time

Job summary

Yours Only, an Australian-made, female-founded skin and haircare brand, is seeking a Content Specialist to own social channels and bring ideas to life across marketing platforms.

You’ll work closely with the founder on strategy, tone of voice, creative direction and performance. 3–4 years in content/media is preferred, with beauty/e‑commerce or founder-led brand experience a bonus. This is a full-time hybrid role in Melbourne, office 2–3 days per week.

Qualifications

• 3–4 years’ experience in content and marketing (brand-side or agency-side).
• Experience in beauty, e-commerce or founder-led brands is a plus.

Responsibilities

• Own the @yoursonly and @ashlitempler Instagram and TikTok channels, growing reach, awareness and engagement.
• Manage the content calendar so everything is planned, cohesive and aligned with current brand priorities.
• Protect our tone of voice and visual standards, making sure everything we publish feels distinctly Yours Only.
• Create original in-house content and edit it to a high standard in CapCut.
• Turn raw footage from internal shoots and influencer partners into high-performing assets for TikTok, Reels and ads.
• Design carousels and content assets in Canva.
• Work closely with our in-house naturopath to develop wellness content.
• Spot trends and viral audio early, and move quickly when there’s an opportunity for the brand.
• Schedule and publish content across all social channels.
• Support the @yoursonlystudios Instagram and TikTok channels when needed.

Skills

Social media

Content ideas

Instagram & TikTok

Data-driven content

Communication

Organization

Tools

CapCut

Canva

Job description

Yours Only is an Australian-made, female-founded skin and haircare brand, created for sensitive skin.

It started with founder Ashli Templer’s lifelong experience with skin and health conditions. She couldn’t find anything that suited her sensitive body and looked cute on her bathroom vanity, so she made it herself. Yours Only launched in August 2020 with two products, CLEAN and COAT, and has since grown into a full multi-use range for the whole family.

For the past six years, we’ve focused on building and nurturing a loyal community and helping them learn about health and wellness along the way. Our days are spent making fun content, chatting with our community, and growing the brand through social.

Who are we?

Yours Only is an Australian-made, female-founded skin and haircare brand, created for sensitive skin.

It started with founder Ashli Templer’s lifelong experience with skin and health conditions. She couldn’t find anything that suited her sensitive body and looked cute on her bathroom vanity, so she made it herself. Yours Only launched in August 2020 with two products, CLEAN and COAT, and has since grown into a full multi-use range for the whole family.

For the past six years, we’ve focused on building and nurturing a loyal community and helping them learn about health and wellness along the way. Our days are spent making fun content, chatting with our community, and growing the brand through social.

Who we’re looking for:

We’re looking for a Content Specialist to own our social channels and bring ideas to life across all our marketing platforms. You’ll work closely with the founder on everything from strategy and campaigns to tone of voice, creative direction and performance.

You’ll have 3–4 years’ experience in content and marketing, either brand-side or agency-side, and understand how content drives results and growth. Experience in beauty, e-commerce or founder-led brands is a big plus, but mindset matters most.

What does our dream person look like?

• Obsessed with social media. You’re ahead of trends, not catching up to them
• Full of original content ideas that stand out, not recycled trends
• Hands-on experience across Instagram and TikTok, with proven success growing TikTok audiences and engagement
• Comfortable using data and performance insights to shape content and strategy
• A clear, confident communicator who works well with the team
• Highly organised and proactive. Once you have direction, you run with it, spot opportunities and act on them

What’s in it for you?

You’ll join a fast-growing, founder-led brand with a lot happening behind the scenes. You’ll learn directly from the founder across every part of the business, and your ideas won’t just be heard, they’ll be encouraged and actioned.

This is a full-time hybrid role. You’ll be in our Richmond office 2–3 days a week.

Key Responsibilities

• Own the @yoursonly and @ashlitempler Instagram and TikTok channels, growing reach, awareness and engagement
• Manage the content calendar so everything is planned, cohesive and aligned with current brand priorities
• Protect our tone of voice and visual standards, making sure everything we publish feels distinctly Yours Only
• Create original in-house content and edit it to a high standard in CapCut
• Turn raw footage from internal shoots and influencer partners into high-performing assets for TikTok, Reels and ads
• Design carousels and content assets in Canva
• Work closely with our in-house naturopath on to develop wellness content
• Spot trends and viral audio early, and move quickly when there’s an opportunity for the brand
• Schedule and publish content across all social channels
• Support the @yoursonlystudios Instagram and TikTok channels when needed