Content & Social Lead: Multi-Brand Ecommerce

Bared Pty; Melbourne; Hybrid; AUD 90,000 - 105,000; Full time

Job summary

Lifely in Melbourne is seeking a Social Media & Content Specialist to own a content plan across brand social channels. You will create, publish, and optimise content, lead shoots, coordinate collaborators, and deliver insights to the Brand team.

You will use audience data and trends to improve ideas, briefs, and output, while coordinating with Product and Operations on samples and stock. The role is hybrid in Melbourne with a strong emphasis on quality, accuracy, and timely delivery.

Qualifications

• Three or more years of hands-on social media and content production.
• Portfolio showing strong short-form video, social copy, visual content, and campaign execution.
• Proof that you can lead shoots and coordinate agencies, creators, talent, locations, products, budgets, and deadlines.
• Strong writing, editing, proofreading, and brand judgement.
• Ability to read performance data and turn it into a useful recommendation.
• Hands-on use of Canva, Adobe tools, CapCut, Premiere Pro, Final Cut Pro, DaVinci Resolve, or similar.

Responsibilities

• Plan social content across Instagram, TikTok, Pinterest, and YouTube for multiple Lifely brands.
• Create social-first concepts, scripts, copy, carousels, graphics, short-form video, and platform-ready edits.
• Maintain a forward-planned calendar, publish on schedule, manage communities, and surface content gaps early with solutions.
• Lead photoshoots end to end: mood boards, styling, props, products, briefs, talent and location scouting, budget tracking, on-set coordination, feedback, and final assets.
• Deliver weekly and monthly reports that explain performance, show the important insight, and recommend the next action or test.
• Use audience data, trend research, competitor signals, and AI tools to improve ideas, briefs, workflow, and output.
• Coordinate with Product and Operations on samples, stock, and arrival dates, and with agencies, creators, and partner brands on delivery.
• Quality-check every post for brand fit, spelling, grammar, formatting, claims, and platform requirements.

Skills

Social media content production

Strong writing and editing

Performance data interpretation

Project ownership

Visual content creation tools

Native publishing and analytics across

Education

Marketing, communications, media, design or related field

Tools

Planable

Sprout Social

Hootsuite

Later

GA4

Looker Studio

Job description

Lifely in Melbourne is seeking a Social Media & Content Specialist to own a content plan across brand social channels. You will create, publish, and optimise content, lead shoots, coordinate collaborators, and deliver insights to the Brand team.

You will use audience data and trends to improve ideas, briefs, and output, while coordinating with Product and Operations on samples and stock. The role is hybrid in Melbourne with a strong emphasis on quality, accuracy, and timely delivery.