Content Marketing Manager

Randstad Australia; Sydney; On-site; AUD 105,000 - 115,000; Full time

Benefits offered by this job

WFH flexibility

Job summary

Randstad Australia in Norwest, Sydney, is seeking a Content Manager to own brand storytelling across digital, print, social, and CRM touchpoints. You will plan, produce, and optimise content that drives brand awareness and supports lead generation in a collaborative marketing team.

You will manage an integrated content calendar, oversee creative production, and coordinate photography, videography, and agency partners from brief to delivery, ensuring a consistent customer experience.

Qualifications

• Construction/regulated industry experience.
• End-to-end content across paid, owned, and earned channels.
• CRM/Email automation experience.
• Basic graphic design with InDesign.
• Visual storytelling: script, shoot, edit, or direct multimedia content.
• Marketing or Business/Communications degree desirable.

Responsibilities

• Plan, create, and manage an integrated content calendar aligned with business priorities and customer journeys.
• Design marketing assets and coordinate photography, videography, and agency partners from brief to delivery.
• Manage, schedule, and optimise content across social channels, website, and CRM/marketing automation platforms.
• Monitor channel analytics and use insights to refine future content strategies.
• Maintain and organise the digital asset library for brand consistency.

Skills

Content strategy

Copywriting

CRM & automation

Graphic design

Multimedia production

Education

Marketing degree

Communications degree

Tools

Adobe InDesign

Job description

About The Business

A highly respected Australian builder with a strong track record across NSW. Renowned for design excellence, high-quality craftsmanship, and exceptional customer service.

Your New Position

Are you a creative content strategist and hands-on maker looking to take complete ownership of brand storytelling?

We are seeking a proactive and driven Content Manager to plan, produce, and optimise multi-channel content across digital, print, social, and CRM touchpoints. Joining a collaborative marketing team at our modern Norwest head office, you will drive brand awareness, support lead generation, and elevate the customer experience through compelling visual and written narrative.

• Salary: $105,000 – $115,000 + Super
• Location: Norwest (Sydney Head Office)
• Work Arrangement: Full-Time, 5 days in office (Flexible early/late start & finish times + ad hoc WFH days)

Key Responsibilities

• Content Strategy & Publishing: Plan, create, and manage an integrated content calendar aligned with key business priorities and customer journeys. Write engaging copy across social media, email, website, brochures, display homes, advertising, and corporate award submissions.
• Creative Production & Asset Management: Design visual marketing assets across digital and print. Direct and coordinate photography, videography, and external agency/production suppliers from brief through to final delivery.
• Social & Owned Channel Operations: Manage, schedule, and optimise content across social media channels, website, and CRM/marketing automation platforms.
• Performance & Optimisation: Monitor channel analytics (engagement, traffic, leads, conversion) and leverage data-driven insights to refine future content strategies.
• Asset Governance: Maintain and organise the digital asset library to ensure brand consistency across all touchpoints.

What We Are Looking For

• Industry Experience: Construction, Property, Building or heavily regulated industry
• End-to-End Content Experience: Proven experience generating, publishing, and optimising campaign content across paid, owned, and earned channels.
• CRM & Email Automation: Hands-on experience executing nurture journeys and email marketing via Salesforce, Pardot, or a comparable CRM platform.
• Design Skills: Basic graphic design capability with practical proficiency in Adobe InDesign.
• Visual Storytelling: Ability to script, shoot, edit, or direct multimedia content (photo and video).
• Qualifications: A degree in Marketing, Communications, or Business is desirable.

What’s on Offer

• Competitive base salary of $105k – $115k + Super
• Dynamic, highly supportive team environment in modern office facilities in Norwest
• Workplace Flexibility: Enjoy options for early or late start/finish times and ad hoc work-from-home flexibility to support your work-life balance

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.