Content Marketing Manager — Hybrid Sydney, Impact & Growth

Iknowho; Sydney; Hybrid; AUD 90,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Superannuation

Benefits

Job summary

Iknowho is seeking a Content Marketing Manager in Sydney to drive audience acquisition and retention across email, organic social and paid media. This hands-on, generalist role blends strategic thinking with execution, shaping audience strategy and campaigns while collaborating with Product, Growth and other teams.

You will build compelling content across channels, manage lifecycle communications, support product launches and partnerships, and contribute to a social impact-focused culture within

Qualifications

• 4–5 years in content marketing or lifecycle/CRM.
• Strategic thinking with hands-on execution.
• Excellent copywriting and editing across channels.
• Comfort with AI tools to accelerate research and drafting.
• Experience with email platforms (Mailgun, HubSpot, Klaviyo, Braze).
• Experience with CMS and analytics tools.
• Strong organizational skills in a fast-moving environment.
• Interest in a purpose-led business and social impact.

Responsibilities

• Create content across channels (social, case studies, press, reports).
• Plan, write, build and optimize audience communications with segmentation and testing.
• Identify opportunities to evolve audience activation and lifecycle campaigns.
• Support product marketing by translating launches into customer communications.
• Support brand collaborations and growth campaigns.
• Collaborate with Product, Growth and other teams on campaigns.
• Maintain a flexible, generalist approach in a small team.

Skills

Content marketing

Lifecycle/CRM

Copywriting

Strategic thinking

AI tools

Email platforms

CMS platforms

SEO/Analytics

Organisational skills

Curiosity

Tools

Mailgun

HubSpot

Klaviyo

Braze

Job description

Iknowho is seeking a Content Marketing Manager in Sydney to drive audience acquisition and retention across email, organic social and paid media. This hands-on, generalist role blends strategic thinking with execution, shaping audience strategy and campaigns while collaborating with Product, Growth and other teams.

You will build compelling content across channels, manage lifecycle communications, support product launches and partnerships, and contribute to a social impact-focused culture within