Content & Engagement Lead, Purpose-Driven Banking

Qudos Bank; Melbourne; On-site; AUD 100,000 - 130,000; Full time

Benefits offered by this job

14% super

Flexible working options

Free counselling & wellbeing resources

Parental leave & study assistance

Job summary

Bank Australia is seeking an experienced Senior Marketing Specialist to translate strategy into action across our owned channels, including website, blog, email and social platforms. You will drive authentic, accessible content that supports customer trust, while balancing risk and compliance in a highly regulated environment.

You will partner with Brand, Digital, Product and Corporate Affairs, work with external agencies, and lead content-creation from idea to execution with autonomy.

Qualifications

• Experience in content marketing, communications, digital experience or related field.
• Exceptional writing, editing and storytelling skills.
• Digital fluency across web, email and social media.
• Understanding of accessibility, design principles and brand integrity.
• Strong attention to detail, analytics, and risk awareness.
• Ability to balance creativity with governance and compliance.

Responsibilities

• Plan, manage and execute content calendars across owned channels.
• Coordinate with external agencies and in-house content creators.
• Create engaging, on-brand, accessible content across formats.
• Interview team members, customers or partners, on-camera if needed.
• Align owned-channel content with Brand, Digital, Product and Corporate Affairs workstreams.
• Project manage with Jira; maintain asset library in DAM.
• Manage content risk, licensing, data and privacy obligations.
• Lead social media community management with team support (paid weekends).
• Contribute to annual marketing plan and impact report.
• Track content performance and use insights to improve outcomes.

Skills

Content marketing

Communications

Digital experience

Writing

Editing

Storytelling

Web/email/social media

Accessibility

Brand integrity

Analytics

Risk awareness

Governance/compliance

AI for content

Social community management

Relationship building

Mentoring

Tools

Jira

DAM

Job description

Bank Australia is seeking an experienced Senior Marketing Specialist to translate strategy into action across our owned channels, including website, blog, email and social platforms. You will drive authentic, accessible content that supports customer trust, while balancing risk and compliance in a highly regulated environment.

You will partner with Brand, Digital, Product and Corporate Affairs, work with external agencies, and lead content-creation from idea to execution with autonomy.