Content Creator - Fashion

Who in the Zoo Recruitment; Sydney; On-site; AUD 65,000 - 85,000; Full time

Job summary

A leading recruitment agency is seeking a Content Creator in Sydney to represent a premium lifestyle brand. The ideal candidate will have a strong TikTok following and be confident on camera, creating content that connects with audiences. Responsibilities include content creation, influencer marketing, and collaboration with marketing teams. This full-time position offers the opportunity to engage with a vibrant brand culture.

Qualifications

• 2–3 years’ experience in content creation, influencer marketing, or social media.
• Strong TikTok presence and proven ability to create content that resonates.
• Confident, natural presence on camera.

Responsibilities

• Create engaging and aspirational content aligned to the brand’s tone.
• Collaborate with teams to capture high-performing assets.
• Appear in front of the camera for TikToks and Reels.
• Support influencer campaigns and manage gifting processes.

Skills

Content creation

Influencer marketing

Social media management

Camera presence

Adobe Suite

Canva

TikTok expertise

Tools

Adobe Suite

CapCut

Canva

Later

Planoly

Job description

We’re searching for a Content Creator to become the face of a well-known premium lifestyle brand. This creative role is perfect for someone with a strong TikTok following, a confident on-camera presence, and a passion for creating content that connects.

Key Responsibilities

Content Creation & Storytelling

• Create engaging, aspirational, and educational content aligned to the brand’s tone and campaign calendar.
• Collaborate with the Social Media and Marketing teams to concept and capture high-performing photo, video, and copy assets.
• Confidently appear in front of the camera for TikToks, Instagram Reels, Stories, and other content as a key face of the brand.
• Stay ahead of social trends and platform updates to deliver elevated, optimised content.
• Bring campaigns, product launches, events, and partnerships to life through creative storytelling.
• Track and report on content performance, using insights to refine creative direction.

Influencer Marketing & Gifting

• Support influencer campaigns, including outreach, briefing, and relationship management.
• Manage the full gifting process from list building and inventory to distribution and results tracking.
• Develop unique gifting ideas that align with campaign moments and brand positioning.
• Monitor and track influencer-generated content for alignment with brand guidelines and leverage assets across channels.
• Report on engagement and ROI, recommending ways to strengthen influencer and content impact.

What You’ll Bring

• 2–3 years’ experience in content creation, influencer marketing, or social media.
• Strong TikTok presence and proven ability to create content that resonates.
• Skilled in tools like Adobe Suite, CapCut, Canva, Later, or Planoly.
• A confident, natural presence on camera with authentic audience connection.
• Strong eye for digital aesthetics, storytelling, and brand voice.
• Excellent communication, organisation, and time management.
• Collaborative, proactive mindset with a love for fashion, lifestyle, and digital culture.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Art/Creative and Strategy/Planning
• Industries: Retail Apparel and Fashion and Retail