Travel Social Media Creator & Content Pro

Youtrip; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Employee discounts

Monthly clothing allowance

Bi-weekly breakfasts

Flexible working arrangements

Headspace & Masterclass access

Job summary

MESHKI is seeking a Content Lead to set the standard for social content across TikTok and Instagram. You will lead ideation, filming, editing, and delivery, while directing a small team to maintain a premium brand aesthetic.

You will translate strategy into social formats, oversee shoots, and ensure content aligns with campaigns and product launches. Portfolio required and performance-minded with a strong eye for culture.

Qualifications

• Experience creating social-first content for fashion/lifestyle brands.

Responsibilities

• Turn social strategy into forward‑planned content across launches, campaigns, events and always‑on content.

Skills

Social content strategy

Video editing

Creative direction

Trend analysis

Portfolio evaluation

Education

Bachelor’s degree (Marketing/Communications/Digital Media/Photography or Videography)

Tools

Adobe Suite

Color grading equipment

Job description

MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability. With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact.

BENEFITS

Employee Perks: A generous employee discount and monthly clothing allowance, bi-weekly breakfasts, access to MESHKI thrive days, monthly culture incentives, MESHKI wellness program and flexible working arrangements to support a healthy work-life balance.

Personal and Professional Development: We invest in your growth with access to training programs, workshops and global conferences, free access to Headspace and Masterclass.

Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way.

COMPANY CULTURE

We cherish a culture at MESHKI where every individual feels respected, valued and is empowered with the tools, resources and support to contribute to the collective goal we all share, whilst advancing their career goals and ambitions. At MESHKI your future is defined by your ambition, your dedication and integrity; if you work hard, and contribute to the empowering culture that surrounds you through collaboration, communication, a humble attitude to learning and integrity and gratitude and professionalism, you’ll achieve any goal you set your mind to.

ABOUT THE ROLE

We’re looking for a creative storyteller, not just a content producer. This role is for someone who can shoot with intention, colour grade with precision, and edit content that feels elevated – someone who thinks in visual narratives, not just quick-turnaround social clips.

Please share a link with up to date portfolio of your social media work in your application

WHAT YOU’LL DO

• Develop and implement a comprehensive social content strategy that aligns with MESHKI’s brand vision and marketing objectives.
• Stay ahead of social media trends and translate them into viral, engaging content.
• Attend photoshoots and branded events to shoot and edit high-quality social content across a range of formats and devices.
• Create visually compelling social content that aligns with platform trends, nuance, and MESHKI’s brand aesthetic.
• Create high-engagement content spotlighting seasonally relevant products that resonate with customer mindsets.
• Plan and produce social content to hit engagement rate, follower growth, and sell-through targets.
• Plan and produce social-led photoshoots aligned to marketing objectives, including custom set backdrops, props, and set design unique to MESHKI.
• Storyboard creative concepts from idea through to execution, providing creative direction to videographers and photographers.
• Plan and produce high-quality video content that showcases MESHKI’s products and brand story, colour graded and edited for platform-optimised Reels and TikToks.
• Continuously ideate new formats and creative approaches to enhance MESHKI’s presence across platforms.
• Conduct industry and competitor research to identify content gaps and inform upcoming collection/bespoke launches.

WHAT YOU’LL NEED TO BRING

• Proficiency across Adobe Suite for video and photo editing (not just CapCut/mobile editing), you will be comfortable working within colour grading skills.
• Skilled video editing beyond lo-fi, phone-based content with the ability to produce polished, elevated output.
• Exposure to content creation devices beyond iPhone/DSLR, e.g. Fujifilm, camcorder.
• Sharp instinct for what will and won’t work on social, beyond personal taste.
• Bachelor’s degree in Marketing, Communications, Digital Media, Photography/Videography, or related field.
• Online portfolio demonstrating high-quality photo/video work on Instagram and TikTok.
• Strong understanding of photography/videography best practice – lighting, direction, post-production.
• Comfortable working across multiple projects in a fast-paced environment.
• Genuine alignment with MESHKI’s aesthetic, style, and target demographic.

MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability. With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact.

BENEFITS

Employee Perks: A generous employee discount and monthly clothing allowance, bi-weekly breakfasts, access to MESHKI thrive days, monthly culture incentives, MESHKI wellness program and flexible working arrangements to support a healthy work-life balance.

Personal and Professional Development: We invest in your growth with access to training programs, workshops and global conferences, free access to Headspace and Masterclass.

Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way.

COMPANY CULTURE

We cherish a culture at MESHKI where every individual feels respected, valued and is empowered with the tools, resources and support to contribute to the collective goal we all share, whilst advancing their career goals and ambitions. At MESHKI your future is defined by your ambition, your dedication and integrity; if you work hard, and contribute to the empowering culture that surrounds you through collaboration, communication, a humble attitude to learning and integrity and gratitude and professionalism, you’ll achieve any goal you set your mind to.

ABOUT THE ROLE

As Content Lead, you’ll set the standard for social content at MESHKI. Working closely with the Head of Social, you’ll turn social strategy into distinctive, culturally relevant content across TikTok and Instagram, and lead a team of four creators to deliver it consistently and to a high standard.

This is a hands‑on creative leadership role. You’ll lead ideation and production, take ownership of TikTok’s content direction, and create content yourself when it’s needed.

Please ensure an up to date portfolio is provided within your application, including recent short‑form content.

WHAT YOU’LL BE DOING

• Turn social and brand objectives into a forward‑planned content pipeline across collection launches, campaigns, events and always‑on content. Develop content pillars, repeatable series and formats that build engagement and organic growth, and lead content planning for campaign go‑to‑market.
• Lead social‑first content from concept and briefing through filming, editing and delivery. Direct social‑led shoots, attend events and activations, sign off on all deliverables, and manage external photographers, videographers and creative partners.
• Own TikTok’s content direction and execution. Build platform‑native concepts, original series and trend‑led content that drive discovery, growth and commercial impact.
• Use analytics and audience insights to guide creative decisions. Run regular performance reviews, scale the formats that work, and turn what you learn into sharper briefs.
• Lead and develop the Content team. Set clear expectations, give constructive feedback and keep the pipeline moving without compromising on quality.
• Partner with the Head of Creative, Digital Marketing and the wider Social team so content stays consistent with the brand and supports broader marketing goals.

WHAT YOU’LL NEED TO BRING

• Experience in a social content or creative lead role, ideally within fashion, beauty or lifestyle.
• A strong portfolio of social‑first content, with a proven track record on TikTok.
• A hands‑on creator who is confident across filming, editing and visual storytelling.
• Experience leading and developing creative teams.
• A sharp read on culture, trends and platform behaviour, balanced with a premium brand sensibility.
• Analytical and results‑driven, using data to inform creative choices.
• Proactive, organised and accountable: you take ownership, anticipate what’s needed and deliver without prompting.