Communication and Media Manager

RACV; Gold Coast City; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible work environment

Discounts on RACV products and resorts

RACV Club membership

Monthly partner discounts

Job summary

RACV is seeking an experienced Media & Communications Manager to lead our Queensland communications presence, protecting and enhancing the RACV brand through storytelling, media relationships and trusted advice.

You will develop an integrated plan for Queensland activities, advise senior leaders, support major redevelopment communications and work with national teams to ensure consistent messaging across earned and owned channels.

Qualifications

• Substantial experience across corporate communications, media or public relations.
• Strong media relations experience across proactive pitching and reactive media management.
• Excellent written and verbal communication skills; ability to simplify complex information.
• Ability to advise and influence senior leaders and stakeholders.

Responsibilities

• Develop and deliver an integrated communications plan for RACV’s Queensland activities.
• Advise senior leaders on messaging, timing, reputation risks and opportunities.
• Support communications for the Royal Pines redevelopment with project updates and media materials.
• Monitor media sentiment and provide timely advice on emerging issues.
• Drive proactive PR and earned media for RACV Royal Pines Resort and RACV Noosa Resort.
• Collaborate with Travel, Brand, Marketing, Content and Social teams to ensure consistency across channels.

Skills

Media relations

Corporate communications

Public relations

Stakeholder engagement

Strategic thinking

Leadership

Education

Tertiary qualification in Journalism/PR/Communications

Tools

Microsoft 365

Media monitoring platforms

Evaluation platforms

Job description

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• Competitive Salary | Attractive Discounts on RACV Products

About the role

RACV is looking for an experienced Media & Communications Manager to lead our communications presence across Queensland, protecting and enhancing our brand through proactive storytelling, strong media relationships and trusted advice.

Reporting to the Head of Corporate Communications, you’ll support RACV’s Queensland operations and investments, with a particular focus on RACV Royal Pines Resort and RACV Noosa Resort. You’ll also support communications for the redevelopment of RACV Royal Pines, working closely with the Head of Media and Corporate Communications and teams across Queensland and Melbourne to turn complex projects and initiatives into clear, credible and engaging stories.

What you’ll be doing

This is a broad communications role where you’ll balance proactive media and storytelling with issues management, stakeholder engagement and strategic communications advice.

You will

• Develop and deliver an integrated communications plan for RACV’s Queensland activities, including Royal Pines, solar and energy, and our leisure properties.
• Act as a trusted communications adviser to senior leaders and project teams, providing clear advice on messaging, timing, reputation risks and opportunities.
• Support communications for the Royal Pines redevelopment, including project updates, media statements, community communications, key messages and Q&As.
• Monitor media and community sentiment surrounding key projects, identifying emerging issues and providing timely advice.
• Drive proactive PR and earned media opportunities for RACV Royal Pines Resort and RACV Noosa Resort, including launches, events, refurbishments and seasonal campaigns.
• Build strong relationships with Queensland travel, lifestyle, business and consumer media.
• Develop proactive communications that strengthen awareness and credibility of RACV’s solar, energy and electrification activity in Queensland.
• Manage Queensland media enquiries alongside the Head of Corporate Communications, preparing timely and reputation-focused responses.
• Develop holding statements, key messages, media materials and spokesperson briefs, and prepare leaders for interviews.
• Work closely with RACV’s Travel and Leisure, Brand, Marketing, Content and Social teams to create consistent and engaging communications across earned and owned channels.
• Partner with Corporate Affairs on engagement with local government, tourism and industry bodies, community organisations and other Queensland stakeholders.
• Contribute to broader enterprise communications, including national campaigns, major announcements and organisation-wide initiatives.
• Monitor media coverage and communications performance, using insights and evaluation to continually improve activity.

What you’ll bring

You’re a seasoned communications professional who brings strategic thinking, media expertise and sound judgement to complex and high-profile issues.

You’ll also bring

• Substantial experience across corporate communications, media or public relations, ideally within a large, complex or consumer-facing organisation.
• Strong media relations experience across both proactive pitching and reactive media management.
• Exceptional written and verbal communication skills, with the ability to make complex information clear and accessible.
• Strong judgement and confidence working on sensitive or reputation-critical matters, including knowing when to upscale.
• Experience advising and influencing senior leaders and stakeholders.
• The ability to work autonomously in Queensland while remaining closely connected to a national, Melbourne-based team.
• A strong understanding of the Queensland media, government and community landscape.
• Excellent organisation and prioritisation skills, with the ability to work across multiple projects and competing priorities.
• A tertiary qualification in Journalism, Public Relations, Communications or a related discipline.
• Strong Microsoft 365 capability and familiarity with media monitoring and evaluation platforms.

Applicants will be required to provide evidence of their eligibility to work in Australia and consent to a criminal record check.

Experience in property development, major projects or planning-related communications would be highly regarded, as would experience across travel, tourism, hospitality or leisure. Existing relationships with media across the Gold Coast, Sunshine Coast and Brisbane would also be advantageous.

There’s so much on offer when you join RACV

• A flexible, informal work environment that supports balance between work and home.
• Generous discounts on home and car insurance policies and RACV roadside care.
• RACV Club membership and great discounts across RACV resorts.
• Monthly-updated discounts from a wide range of corporate partners.

At RACV, we believe diversity and inclusion are essential to our continued success. We want our people to feel welcomed, supported and valued for who they are and what they bring. If you require any reasonable adjustments during the recruitment process or in the role, please let our Talent Acquisition team know.