Queensland Media & Communications Lead – Resorts & Travel

RACV; Brisbane; Sur place; AUD 120 000 - 180 000; Plein temps

Résumé du poste

RACV in Brisbane is seeking an experienced Media & Communications Manager to lead the Queensland communications program, protecting and elevating the brand through proactive storytelling, strong media relationships and trusted counsel.

You will develop an integrated plan for RACV's Queensland activities, advise senior leaders on messaging and risk, and drive earned media for Royal Pines Resort and Noosa Resort, while collaborating across Travel, Brand and Marketing teams.

Qualifications

• Substantial experience across corporate communications, media or public relations.
• Experience within large, complex or consumer-facing organisations.
• Strong media relations across proactive pitching and reactive management.
• Excellent written and verbal communication with clear messaging.
• Strong judgement handling sensitive or reputation-critical matters.
• Ability to advise senior leaders and stakeholders.
• Work autonomously in Queensland while coordinating with national teams.
• Understanding of the Queensland media, government and community landscape.
• Tertiary qualification in Journalism, Public Relations or Communications.
• Familiarity with media monitoring platforms and Microsoft 365.

Responsabilités

• Develop and deliver an integrated communications plan for RACV's Queensland activities.
• Act as trusted adviser to senior leaders on messaging, timing, reputation risks and opportunities.
• Support the Royal Pines redevelopment with updates, media statements, community communications and Q&As.
• Monitor media sentiment and provide timely advice on emerging issues.
• Drive proactive PR and earned media for RACV Royal Pines Resort and RACV Noosa Resort including launches and campaigns.
• Build relationships with Queensland travel, lifestyle, business and media.
• Develop communications on RACV's solar, energy and electrification activity in Queensland.
• Manage Queensland media enquiries with the Head of Corporate Communications.
• Develop holding statements, key messages and spokesperson briefs; prepare leaders for interviews.
• Collaborate with Travel & Leisure, Brand, Marketing and Social teams for consistent communications across earned and owned channels.
• Engage with local government, tourism and industry bodies; contribute to national campaigns and enterprise initiatives.
• Monitor coverage and evaluate performance to continually improve activity.

Connaissances

Corporate communications

Media relations

Public relations

Stakeholder engagement

Crisis communications

Senior leadership influencing

Queensland focus

Organisation navigation

Formation

Tertiary qualification in Journalism/Public Relations/Communications

Outils

Microsoft 365

Description du poste

RACV in Brisbane is seeking an experienced Media & Communications Manager to lead the Queensland communications program, protecting and elevating the brand through proactive storytelling, strong media relationships and trusted counsel.

You will develop an integrated plan for RACV's Queensland activities, advise senior leaders on messaging and risk, and drive earned media for Royal Pines Resort and Noosa Resort, while collaborating across Travel, Brand and Marketing teams.