Commerce Media Specialist

PepsiCo Inc.; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

The Commerce Media Specialist at PepsiCo is responsible for driving sponsored search performance across key retail partners such as Woolworths, Coles, Amazon, Uber and Milkrun. You will combine strategic consultation with hands-on campaign management to optimise media investments and improve digital shelf visibility.

Working with Marketing, Shopper Marketing, Media and Customer teams, you will Analyse performance, provide data-driven recommendations, and coach a direct report in a remote setup

Qualifications

• 3–5+ years' experience in paid search, ecommerce, or performance marketing in FMCG.
• Experience managing sponsored search campaigns across Citrus Ads, Criteo and Amazon Ads for Coles and Woolworths.
• Strong understanding of digital shelf, search optimisation, shopper behaviour and retail media.
• Proven ability to drive campaign performance, manage budgets and deliver commercial outcomes.
• Strong analytical, reporting and stakeholder management capabilities.
• Experience managing, coaching and developing a direct report is a plus.

Responsibilities

• Develop and execute search strategies across Woolworths, Coles, Amazon, Uber, Doordash and Milkrun.
• Align media plans with customer, category and commercial priorities.
• Drive product discoverability and digital shelf visibility through paid and organic search.
• Manage and optimise sponsored search campaigns across retailer platforms.
• Drive improvements in CTR, conversion rate, and share of search/shelf.
• Own media budgets, forecasting and investment allocation.
• Analyse campaign and digital shelf performance to generate actionable insights.
• Develop reports, dashboards and performance benchmarks.
• Translate data into clear business recommendations for stakeholders.
• Monitor search trends, competitor activity and category dynamics.
• Collaborate cross-functionally to improve search visibility and product performance.
• Manage, coach and develop one direct report; enable effective remote work.

Skills

Paid search

Ecommerce

Performance marketing

Budget management

Stakeholder management

Analytics

Team leadership

Tools

Citrus Ads

Criteo

Amazon Ads

Job description

Overview

Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported.

At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we’ll make a positive impact for good. Because when we Dare for Better, we can smile at what’s next. For our careers, families, communities and the planet.

Competitive benefits package:

• Annual Bonus
• Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio
• Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase/cash out)
• Lease Plan

Health & Wellness programs:

• Discounted private health insurance
• Financial coaching
• Counselling sessions
• Flu vaccinations
• Skin checks
• Professional development programs
• Global career opportunities

Job Overview

The Commerce Media Specialist is responsible for driving PepsiCo'ssponsored search performance across key strategic customers including Woolworths, Coles, Amazon, Doordash, Uber & Milkrun. This role combines strategic consultation with operational excellence to optimise media investment, improve digital shelf visibility, and accelerate Ecommerce growth.

The role is accountable for maximising effectiveness through best-in-class campaign management, budget optimisation, performance analytics, and retailer collaboration. Working closely with Marketing, Shopper Marketing, Media, Category and Customer teams. The Commerce Media Specialist ensures media investments deliver measurable improvements in Return on Ad Spend (ROAS), Share of Search, Share of Shelf, Conversion Rate Optimisation, and incremental sales growth.

Responsibilities

Retail Media Strategy & Activation

• Develop and execute search strategies across Woolworths, Coles, Amazon, Uber, Doordash & Milkrun.
• Align media plans with customer, category and commercial priorities.
• Drive product discoverability and digital shelf visibility through paid and organic search.

Campaign & Performance Management

• Manage and optimise sponsored search campaigns across retailer platforms.
• Drive improvements in CTR, Conversion Rate, Share of Search and Share of Shelf.
• Implement testing and optimisation frameworks to maximise performance.

Budget & Investment Management

• Own media budgets, forecasting and investment allocation.
• Ensure efficient deployment of spend to maximise commercial returns.
• Provide investment recommendations to support growth objectives.

Analytics & Insights

• Analyse campaign and digital shelf performance to generate actionable insights.
• Develop reports, dashboards and performance benchmarks.
• Translate data into clear business recommendations for stakeholders.

Search & Digital Shelf Excellence

• Support search and digital shelf optimisation initiatives.
• Monitor search trends, competitor activity and category dynamics.
• Collaborate cross-functionally to improve search visibility and product performance.

People Leadership & Stakeholder Management

• Manage, coach and develop one direct report based in a different geographic location, providing clear direction, ongoing performance feedback and capability development.
• Enable effective remote ways of working, with clear prioritisation, accountability and alignment to Ecommerce and Commerce Media objectives.
• Partner with Customer, Marketing, Shopper Marketing, Media and Category teams.
• Build strong retailer partnerships and influence stakeholders through data-driven recommendations.

Qualifications

• 3-5+ years' experience in Paid search, Ecommerce, Performance Marketing in FMCG.
• Experience managing sponsored search campaigns across search & retail media platforms (Citrus Ads, Criteo, Amazon Ads) & working with Coles & Woolworths.
• Strong understanding of Digital Shelf, search optimisation, shopper behaviour & retail media.
• Proven ability to drive campaign performance, manage budgets and deliver commercial outcomes.
• Strong analytical, reporting and stakeholder management capabilities.
• Experience managing, coaching and developing a direct report is a plus.