Ecommerce Growth & ROAS Lead — Commerce Media

PepsiCo Inc.; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

The Commerce Media Specialist at PepsiCo is responsible for driving sponsored search performance across key retail partners such as Woolworths, Coles, Amazon, Uber and Milkrun. You will combine strategic consultation with hands-on campaign management to optimise media investments and improve digital shelf visibility.

Working with Marketing, Shopper Marketing, Media and Customer teams, you will Analyse performance, provide data-driven recommendations, and coach a direct report in a remote setup

Qualifications

• 3–5+ years' experience in paid search, ecommerce, or performance marketing in FMCG.
• Experience managing sponsored search campaigns across Citrus Ads, Criteo and Amazon Ads for Coles and Woolworths.
• Strong understanding of digital shelf, search optimisation, shopper behaviour and retail media.
• Proven ability to drive campaign performance, manage budgets and deliver commercial outcomes.
• Strong analytical, reporting and stakeholder management capabilities.
• Experience managing, coaching and developing a direct report is a plus.

Responsibilities

• Develop and execute search strategies across Woolworths, Coles, Amazon, Uber, Doordash and Milkrun.
• Align media plans with customer, category and commercial priorities.
• Drive product discoverability and digital shelf visibility through paid and organic search.
• Manage and optimise sponsored search campaigns across retailer platforms.
• Drive improvements in CTR, conversion rate, and share of search/shelf.
• Own media budgets, forecasting and investment allocation.
• Analyse campaign and digital shelf performance to generate actionable insights.
• Develop reports, dashboards and performance benchmarks.
• Translate data into clear business recommendations for stakeholders.
• Monitor search trends, competitor activity and category dynamics.
• Collaborate cross-functionally to improve search visibility and product performance.
• Manage, coach and develop one direct report; enable effective remote work.

Skills

Paid search

Ecommerce

Performance marketing

Budget management

Stakeholder management

Analytics

Team leadership

Tools

Citrus Ads

Criteo

Amazon Ads

Job description

The Commerce Media Specialist at PepsiCo is responsible for driving sponsored search performance across key retail partners such as Woolworths, Coles, Amazon, Uber and Milkrun. You will combine strategic consultation with hands-on campaign management to optimise media investments and improve digital shelf visibility.

Working with Marketing, Shopper Marketing, Media and Customer teams, you will Analyse performance, provide data-driven recommendations, and coach a direct report in a remote setup