Cluster Senior Sales Manager

Panthers Glenbrook; Penrith; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Staff discounts on accommodation and F

Complimentary onsite parking

Panthers merchandise discounts

Staff social events

Job summary

Panthers Glenbrook is seeking a senior Cluster Sales Manager to drive MICE business across the Panthers Precinct, including Pullman Sydney Penrith, Mercure Penrith, Western Sydney Convention Centre and Event Centre Panthers. You will lead strategic account development, major bids and high-value opportunities while positioning the Panthers Precinct as a leading business-events destination.

This senior role rewards a commercially driven sales professional with strong domestic MICE networks and

Qualifications

• Strong experience in MICE sales or business development for hotels, convention centres or major event venues.
• Proven track record of generating and converting new business, especially conferences, meetings and large events.
• Established relationships within the Australian MICE sector preferred.
• Solid commercial and negotiation skills with ability to manage full sales cycle.

Responsibilities

• Drive MICE sales and new business across the Panthers Precinct, building a robust pipeline.
• Identify and win corporate, association, government and agency opportunities.
• Manage key accounts and foster long-term relationships for repeat business.
• Lead end-to-end sales from prospecting to contracting and handover.
• Collaborate with Sales, Revenue and Events teams to maximise conversion and revenue.
• Maintain accurate CRM records and forecasts to hit revenue targets.

Skills

MICE sales

Business development

Negotiation

Account management

CRM systems

Tools

CRM platforms

Job description

We’re seeking an experienced Cluster Senior Sales Manager to drive new business across the Panthers Precinct portfolio, including Pullman Sydney Penrith, Mercure Penrith, Western Sydney Convention Centre and Event Centre Panthers!

This senior role is ideal for a commercially driven sales professional with strong domestic MICE networks and proven experience across hotels, conference centres or major event venues. You’ll lead strategic account development, major bids and high-value opportunities while positioning the Panthers Precinct as a leading business-events destination.

The Venues

Pullman Sydney Penrith & Western Sydney Convention Centre

• Penrith’s first five-star international hotel, offering 152 luxurious guest suites, an elite fitness centre, sauna, restaurant, bar and café, plus secure underground parking
• Western Sydney’s largest Conference and Convention Centre, featuring 1,250sqm of premium event space, a dedicated bar, reception and green room, and best-in-class audio visual technology
• Marcel Bar & Bistro – a 120-seat dining destination delivering an elevated and contemporary culinary experience
• Tori Lobby Bar & Café– a stylish, bespoke all-day dining venue at the heart of the hotel, perfect for relaxed dining and social gatherings

Mercure Penrith

• Located at the base of the stunning Blue Mountains,Mercure Penrith offers 222 modern and comfortable guest rooms, each equipped with flat-screen TVs, cable channels, air conditioning, and high-speed Wi-Fi
• The hotel features a range of facilities for guests to enjoy, including a gymnasium, guest lounge, outdoor swimming pool, BBQ area, and ample on‑site parking
• At Mercure Penrith, our team takes pride in delivering exceptional service and creating memorable guest experiences, making us a welcoming destination for visitors to the Penrith region

Event Centre Panthers

• Heart of the expansive Panthers Precinct in Penrith
• Flexible layouts hosting groups from intimate board meetings to large events up to 1,100 people
• Features flexible function rooms, a theatre with seating for up to 900 guests, modern AV technology, and convenient access to the Western Sydney Convention Centre and Pullman Sydney Penrith

The Benefits of the Role

• Inclusive, flexible and engaging working environment built on strong values and authenticity
• Training and Development with global career opportunities
• Staff discounts on accommodation and food & beverage across Accor’s 5,000+ hotels worldwide
• 40% discount at all Panthers-owned food outlets and free post-mix while on shift
• 20% discount on Panthers merchandise
• Reward and recognition programs that celebrate outstanding contributions
• A range of leave options for PT/FT employees and additional employee benefits
• Staff social events and opportunities to connect with your teammates
• Complimentary onsite parking

About the Role

This is a senior, commercially focused sales role with a strong emphasis on proactive business development, major account acquisition and the conversion of complex, high value opportunities. The Cluster Senior Sales Manager represents and sells the precinct as one integrated destination across Pullman Sydney Penrith, Mercure Penrith. Event Centre Panthers and Western Sydney Convention Centre (WSCC).

Key Responsibilities

• Drive MICE sales and new business development across the Panthers Precinct, building a strong pipeline of conferences, meetings, groups and major events.

• Proactively identify and secure new business across corporate, association, government, education, event agency and other key markets.

• Manage a portfolio of key accounts, building strong relationships that drive repeat business, referrals and long‑term growth.

• Own the end‑to‑end sales process, from prospecting and proposals through to negotiation, contracting, handover and post‑event follow‑up.

• Identify cross‑selling and upselling opportunities across accommodation, event spaces, catering, AV and precinct experiences.

• Represent the Panthers Precinct at trade shows, networking events, sales activities and industry forums.

• Work collaboratively with Sales, Revenue and Events teams to maximise conversion, revenue and overall business opportunities.

• Maintain a strong understanding of the market and competitor landscape, using insights and sales data to identify new opportunities.

• Maintain an accurate sales pipeline, CRM records and forecasts while working towards agreed revenue, room‑night and conversion targets.

• Contribute as a senior member of the sales team, sharing knowledge, supporting colleagues and helping drive a collaborative, high‑performing sales culture.

About You

• Strong experience in MICE sales or business development within hotels, convention centres, event venues or similar environment.

• A proven track record of generating and converting new business, particularly conferences, meetings, groups and major events.

• Established relationships and networks within the Australian MICE industry will be highly regarded.

• Strong commercial, negotiation and presentation skills, with confidence managing the full sales cycle and engaging with senior stakeholders

• Experience with CRM and event/hotel sales systems, with a good understanding of sales pipelines and performance

• Flexibility to travel and attend industry events, client functions and site inspections as required, with full Australian working rights.