Client Growth & Marketing Coordinator

Wan & Co Lawyers; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

Wan & Co Lawyers in Sydney is seeking a proactive Client Care & Marketing Coordinator to be the firm's key client-facing representative. The role combines elite client intake, sales conversion, business development and marketing coordination, with responsibility for inbound enquiries and converting leads into paid consultations.

You will collaborate with the Managing Principal to identify opportunities, develop networks, support client relationships and execute the marketing strategy, including

Qualifications

• Experience in marketing, business development or customer service.
• Proven ability to manage leads, close bookings and convert inquiries.
• Fluent in English and Mandarin; comfortable with social media and Canva.
• Proficient with Microsoft Office and digital communication tools.

Responsibilities

• Manage all incoming leads via phone, email and in-person channels, providing a professional and high-quality client experience while assessing enquiries and communicating the value of the firm's services.
• Convert suitable leads into paid consultations by effectively managing follow-up, bookings and appointment coordination for the legal team.
• Support the ongoing client experience by maintaining regular communication with clients throughout their matters, coordinating updates and ensuring clients receive timely, professional and consistent service.
• Collaborate directly with the Managing Principal to coordinate, execute, and track marketing materials and campaigns.
• Manage social media campaigns including content creation, content upload, caption writing, and engagement across English and Mandarin platforms.
• Track and reporting of lead sources to assess the performance of ongoing marketing initiatives.
• Conduct structured follow-up with prospective clients and referral sources to maximise conversion and maintain professional relationships.
• Maintain accurate records of business development activities, referral sources, opportunities and outcomes.
• Identify trends in client enquiries and provide insights to the Managing Principal to inform business development strategy.
• Support the firm's participation in networking events, seminars, webinars and other business development activities.

Skills

Lead qualification

Lead conversion

Client care

Marketing coordination

Bilingual English/Mandarin

Social media management

Sales follow-up

Communication

Content scheduling

Microsoft Office

Tools

Canva

Content scheduling tools

CRM software

Microsoft Office

Job description

Wan & Co Lawyers in Sydney is seeking a proactive Client Care & Marketing Coordinator to be the firm's key client-facing representative. The role combines elite client intake, sales conversion, business development and marketing coordination, with responsibility for inbound enquiries and converting leads into paid consultations.

You will collaborate with the Managing Principal to identify opportunities, develop networks, support client relationships and execute the marketing strategy, including