Business Development & Marketing Coordinator

Wan & Co Lawyers; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

Wan & Co Lawyers in Sydney is seeking a proactive Client Care & Marketing Coordinator to be the firm's key client-facing representative. The role combines elite client intake, sales conversion, business development and marketing coordination, with responsibility for inbound enquiries and converting leads into paid consultations.

You will collaborate with the Managing Principal to identify opportunities, develop networks, support client relationships and execute the marketing strategy, including

Qualifications

• Experience in marketing, business development or customer service.
• Proven ability to manage leads, close bookings and convert inquiries.
• Fluent in English and Mandarin; comfortable with social media and Canva.
• Proficient with Microsoft Office and digital communication tools.

Responsibilities

• Manage all incoming leads via phone, email and in-person channels, providing a professional and high-quality client experience while assessing enquiries and communicating the value of the firm's services.
• Convert suitable leads into paid consultations by effectively managing follow-up, bookings and appointment coordination for the legal team.
• Support the ongoing client experience by maintaining regular communication with clients throughout their matters, coordinating updates and ensuring clients receive timely, professional and consistent service.
• Collaborate directly with the Managing Principal to coordinate, execute, and track marketing materials and campaigns.
• Manage social media campaigns including content creation, content upload, caption writing, and engagement across English and Mandarin platforms.
• Track and reporting of lead sources to assess the performance of ongoing marketing initiatives.
• Conduct structured follow-up with prospective clients and referral sources to maximise conversion and maintain professional relationships.
• Maintain accurate records of business development activities, referral sources, opportunities and outcomes.
• Identify trends in client enquiries and provide insights to the Managing Principal to inform business development strategy.
• Support the firm's participation in networking events, seminars, webinars and other business development activities.

Skills

Lead qualification

Lead conversion

Client care

Marketing coordination

Bilingual English/Mandarin

Social media management

Sales follow-up

Communication

Content scheduling

Microsoft Office

Tools

Canva

Content scheduling tools

CRM software

Microsoft Office

Job description

Business Development & Marketing Coordinator

Competitive remuneration package, commensurate with experience, with performance-based incentives.

We are seeking a proactive, articulate, and highly organized Client Care & Marketing Coordinator to serve as the key client-facing representative of Wan & Co Lawyers. This multi-faceted role combines elite client intake, sales conversion, business development and marketing coordination. You will be responsible for managing inbound client enquiries, qualifying prospective clients and converting suitable leads into paid consultations with our solicitors. You will also work directly with the Managing Principal to identify and develop business opportunities, strengthen referral and professional networks, support client relationship initiatives and execute the firm's marketing strategy.

About the role

Competitive remuneration package, commensurate with experience, with performance-based incentives.

We are seeking a proactive, articulate, and highly organized Client Care & Marketing Coordinator to serve as the key client-facing representative of Wan & Co Lawyers. This multi-faceted role combines elite client intake, sales conversion, business development and marketing coordination. You will be responsible for managing inbound client enquiries, qualifying prospective clients and converting suitable leads into paid consultations with our solicitors. You will also work directly with the Managing Principal to identify and develop business opportunities, strengthen referral and professional networks, support client relationship initiatives and execute the firm's marketing strategy.

Key responsibilities

• Manage all incoming leads across phone, email and in-person channels, providing a professional and high-quality client experience while assessing enquiries and communicating the value of the firm's services

• Convert suitable leads into paid consultations by effectively managing follow-up, bookings and appointment coordination for the legal team

• Support the ongoing client experience by maintaining regular communication with clients throughout their matters, coordinating updates and ensuring clients receive timely, professional and consistent service

• Collaborate directly with the Managing Principal to coordinate, execute, and track marketing materials and campaigns

• Manage social media/marketing campaigns including content creation, content upload, caption writing, and engagement across English and Chinese platforms

• Track and reporting of lead sources to assess the performance of ongoing marketing initiatives

• Conduct structured follow-up with prospective clients and referral sources to maximise conversion and maintain professional relationships

• Maintain accurate records of business development activities, referral sources, opportunities and outcomes

• Identify trends in client enquiries and referral sources and provide insights to the Managing Principal to inform business development strategy

• Support the firm's participation in networking events, seminars, webinars and other business development activities

About you

• Fluent command of both written and spoken English and Mandarin

• Background in marketing, business development and/or customer service is highly regarded

• Demonstrated ability to handle leads confidently, overcome objections, and close consultation bookings

• Experience managing social media channels, basic graphic tools (e.g., Canva), or content scheduling

• Exceptional interpersonal skills with a refined, professional telephone manner

• Proficient in Microsoft Office Suite, and digital communication tools

Why Wan & Co?

• Work closely with the Managing Principal and have genuine input into the firm's growth and strategy.

• Build broad commercial skills across client care, sales, marketing, content and business development.

• Join a growing specialist firm where your contribution is visible and valued.

• No routine overtime — we value efficiency, accountability and a sustainable work-life balance.

• Modern working environment with a strong focus on technology, systems and client experience.

• Career progression: This role is designed for someone who wants to grow with the firm. As the firm's client base and marketing activities expand, there will be opportunities to take on greater responsibility across client experience, business development and marketing.