Lifecycle Growth Architect

Lendi; Melbourne; Hybrid; AUD 180,000 - 260,000; Full time

Job summary

Lendi Group is seeking a commercially minded, hands-on Head of Lifecycle to lead how we engage, prioritise and move customers through their journey with Lendi Group. You will own our lifecycle strategy, orchestration, and MarTech initiatives, working across Marketing, Sales, Data and Technology to drive growth.

Based in Australia, you will lead a team of Journey Managers and a Marketing Cloud Engineer, shaping personalisation, routing and lifecycle experiences while partnering with Product and

Qualifications

• Experience acrossLifecycle Marketing, CRM, marketing operations or data-driven customer marketing; Salesforce Marketing Cloud expertise.
• Ability to translate customer data and performance signals into commercial decisions; strong data wrangling skills.
• Proven leadership, cross-functional influence and hands-on problem solving in high-volume environments.

Responsibilities

• Own lifecycle strategy: shape how customers move through the funnel using data and performance insights to drive engagement and revenue.
• Orchestrate leads at scale: prioritisation and routing to Sales; ensure opportunities reach the right teams at the right time.
• Drive personalisation: build and evolve segmentation, targeting and customer journeys across the marketing tech stack.
• Turn data into growth: own lifecycle reporting across CRM, product analytics and marketing automation; translate insights into action.
• Keep the engine running: monitor pipelines and journeys; proactively identify breaks and opportunities for improvement.
• Get hands-on with MarTech: work with Salesforce Marketing Cloud and personalization tools to build journeys; drive broader MarTech initiatives.
• Continuously optimise: partner with Product, Data, Growth to evolve rules, scoring and routing.
• Lead and develop the team: Journey Managers, specialists and a Marketing Cloud Engineer; drive measurable business impact.
• Connect teams around the customer: align Marketing, Sales, Product, Data and Tech to deliver connected experiences.

Skills

Lifecycle marketing

CRM

Marketing operations

Data-driven marketing

Salesforce Marketing Cloud

Tools

MarTech ecosystems

CRM integrations

Amplitude

Job description

Lendi Group is seeking a commercially minded, hands-on Head of Lifecycle to lead how we engage, prioritise and move customers through their journey with Lendi Group. You will own our lifecycle strategy, orchestration, and MarTech initiatives, working across Marketing, Sales, Data and Technology to drive growth.

Based in Australia, you will lead a team of Journey Managers and a Marketing Cloud Engineer, shaping personalisation, routing and lifecycle experiences while partnering with Product and