Chief Destination Marketing & Brand Officer

Morton Philips; Adelaide; On-site; AUD 260,000 - 360,000; Full time

Benefits offered by this job

Purchased leave

Learning & development

Wellbeing programs

Mental Health First Aid

Employee Assistance Program

Staff recognition

Social club

Job summary

South Australian Tourism Commission (SATC) is seeking a transformative Chief Marketing Officer to lead the next evolution of South Australia’s destination marketing. You will report to the CEO and guide an integrated portfolio spanning brand, consumer marketing, digital, content, trade and partnerships, with a focus on growing visitation and the visitor economy.

This role requires a contemporary marketing leader who can unite creativity, consumer insight and technology to build a measurable,

Qualifications

• Significant executive leadership experience in a sophisticated consumer, brand, customer or growth-focused organisation.
• A strong track record of building distinctive brands and translating marketing strategy into measurable consumer and commercial outcomes.
• Deep contemporary marketing capability spanning brand, digital, content, media, customer experience and partnerships.
• Strong commercial acumen and the ability to use consumer insight and performance data to make clear investment choices.
• A strong understanding of how AI, data and emerging technology are reshaping marketing, consumer discovery and organisational capability.
• Experience building and empowering high-performing teams, creating the conditions for exceptional creative thinking and execution.
• The influence and judgement to operate across complex stakeholder environments and build productive relationships with government, industry, commercial partners and agencies.
• Intellectual curiosity, openness to different perspectives and the confidence to challenge established thinking.

Responsibilities

• Lead South Australia’s destination marketing strategy and translate the state’s strengths into propositions that grow appeal and visitation.
• Evolve and steward South Australia’s destination brand across markets and channels.
• Create an integrated approach across brand, digital, content, media, trade and partnerships to maximise marketing investment impact.
• Harness consumer and market insight, data, technology and AI to improve decision-making and destination discoverability.
• Build a culture of creativity, experimentation, measurement and continuous improvement.
• Lead a high-performing multidisciplinary marketing team and a robust ecosystem of partners.
• Identify emerging opportunities to strengthen South Australia’s appeal and competitiveness.

Skills

Executive leadership

Brand strategy

Digital marketing

Content & media

Customer experience

Partnerships

Commercial acumen

AI & data

Team leadership

Stakeholder management

Curiosity

Job description

South Australian Tourism Commission (SATC) is seeking a transformative Chief Marketing Officer to lead the next evolution of South Australia’s destination marketing. You will report to the CEO and guide an integrated portfolio spanning brand, consumer marketing, digital, content, trade and partnerships, with a focus on growing visitation and the visitor economy.

This role requires a contemporary marketing leader who can unite creativity, consumer insight and technology to build a measurable,