Channel Lead - RTD

Vinarchy; Sydney; On-site; AUD 180,000 - 230,000; Full time

Benefits offered by this job

Competitive rewards

Annual wine allowance

Private health insurance discounts

Paid parental leave

Learning & development resources

Job summary

Vinarchy is seeking a Channel Lead - RTD to build our wine-based RTD presence with Australia’s leading retailers. You will own strategic RTD relationships with Coles and Endeavour Drinks Group and drive ranging, pricing and profitable distribution.

The role is senior and highly visible, requiring cross-functional collaboration with Marketing, Supply Chain and Finance to shape the RTD pipeline and commercial strategy. A strong ANZ RTD background is essential.

Qualifications

• Senior, commercially astute account leader with RTD experience.
• Proven ability to manage national retail customers (Coles/ Endeavour).
• Experience building or expanding a RTD/beverage category with retailers.

Responsibilities

• Own senior RTD buyer relationships at Coles and Endeavour Drinks Group.
• Lead commercial negotiations across ranging, pricing, promotions, space and activation.
• Translate RTD ambition into distribution, share and profitability outcomes.
• Identify RTD growth opportunities through range expansion and formats.
• Partner with Marketing/Category to turn insights into RTD propositions.
• Collaborate with Supply Chain for availability and launch execution.
• Influence senior stakeholders and provide strategic governance.

Skills

Senior account leadership

Retail category management

ANZ RTD experience

Cross-functional influence

Strategic thinking

Education

Bachelor's degree in Business/Marketing

Job description

Vinarchy - Redefining wine.

Established in 2025 through the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings together two iconic wine businesses to create a bold, global wine company with ambition to lead the future of the category.

With end-to-end capability from grape to glass, Vinarchy operates across Australia, New Zealand, Europe, South Africa, the Americas and beyond. Our portfolio spans global leaders such as Jacob's Creek, Hardys and Campo Viejo, alongside fast-growing brands and emerging innovations shaping what's next for wine.

One of our most exciting frontiers? Ready to Drink.

About The Role

The Channel Lead - RTD is a newly created, senior role with a clear mandate: build Vinarchy's wine‑based RTD presence with Australia’s most influential retailers.

As Channel Lead - RTD, you'll own and develop Vinarchy’s RTD relationships with Coles and Endeavour Drinks Group, working directly with RTD buying and category teams to establish ranging, unlock growth and build long‑term commercial pipelines.

This role goes beyond traditional account management. It is category‑building, commercially complex and highly visible, with strong executive sponsorship and the opportunity to shape how RTD is approached within a wine‑led organisation.

If you have grown RTD or adjacent beverage categories with major retailers - in Australia or internationally - and are excited by the challenge of building something from the ground up, this role offers rare scope and influence.

You’ll Be Responsible For

RTD Customer Leadership

• Own senior RTD buyer relationships at Coles and Endeavour Drinks Group
• Lead all commercial negotiations across ranging, pricing, promotions, space and activation
• Translate Vinarchy's RTD ambition into sustainable distribution, share and profitability outcomes

Category & Growth Development

• Identify and unlock RTD growth opportunities through range expansion, new formats and innovation
• Develop and deliver customer‑specific RTD plans aligned to Joint Business Plans
• Partner with Marketing and Category teams to turn shopper and consumer insight into compelling RTD propositions

Execution & Cross‑Functional Influence

• Work closely with Supply Chain to ensure availability, forecasting accuracy and launch execution
• Partner with Innovation teams to shape and land the RTD pipeline with retailers
• Collaborate with Finance / RGM on pricing architecture, margin delivery and promotional ROI
• Own RTD performance reporting and provide clear, commercial recommendations

Leadership, Visibility & Governance

• Act as the RTD subject‑matter lead internally, educating and influencing senior stakeholders
• Deliver against agreed revenue, volume, share and profitability targets
• Maintain strong commercial governance and alignment with Vinarchy sales standards

Your Knowledge and Skills

You are a senior, commercially astute account leader with a track record of driving growth in RTD.

You Likely Bring

• Proven experience managing national retail customers (Coles, Endeavour and/or overseas equivalents)
• Recent experience in ANZ RTD space
• Demonstrated success building or expanding a category, not just maintaining it
• Strong RTD or beverage category exposure, with an understanding of innovation, formats and occasions
• Confidence operating in ambiguity and building momentum where no established playbook exists
• The ability to influence cross‑functional teams and senior leaders without formal authority

You are pragmatic, resilient and commercially grounded - excited by the opportunity to apply RTD thinking within a wine‑led business, rather than forcing a one-size‑fits‑all approach.

Why Join Us?

• Category‑defining opportunity: Build a wine‑based RTD agenda from the ground up
• High visibility & executive backing: RTD is a strategic growth priority for Vinarchy globally & in ANZ
• Real influence: Shape strategy, innovation and retailer engagement from day one
• Global business, local impact: Work with iconic brands and ambitious growth plans

In Addition, You’ll Enjoy

• Competitive rewards and incentive package
• Annual wine allowance and access to exclusive wine offers
• Paid parental leave
• Go Beyond Day - make a difference in your local community
• Extensive online learning and development resources
• Private health insurance discounts and annual flu vaccination
• Employee Assistance Program and partner discounts

Our Company Values

• Grow Together
• Integrity In Every Drop
• Own Our Impact
• Simplify To Amplify

Want to know more about us? Check out this short video! https://www.youtube.com/watch?v=LF-ez1cx3Vo

At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer.

Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role‑appropriate pre‑employment screening.

If you are contacted by us and require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.