Channel & Brand Activation Lead - Hybrid (AU/NZ)

WD-40 Company; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Friendly team environment

Hybrid work from Macquarie Park, NSW

3pm finish on Fridays

Flexible work from home up to 2 days a

All inclusive conferences and events

Competitive remuneration

Job summary

WD-40 Company is seeking a Channel & Brand Activation Lead to translate marketing plans into in-market activations across Australia and New Zealand. You will drive campaigns, digital content and retailer programs while partnering with Sales and the Commercial team.

This hands-on role spans trade marketing, digital marketing, events and product launches, with a focus on measurable ROI and cross-functional collaboration. The position offers a hybrid work arrangement from Macquarie Park, NSW.

Qualifications

• Bachelor's degree in Marketing, Business or related field is preferred or equivalent experience.
• Experience in trade, retail activation and digital marketing.
• Ability to manage campaigns across multiple channels and events.

Responsibilities

• Bring customer and channel activations to life with campaigns, displays and POS materials across Australia and New Zealand.
• Drive digital marketing execution across websites, campaigns, social media and SEO.
• Support brand launches with advertising, promotions, events and sampling.
• Develop customer-specific programs with Sales and Commercial teams.
• Collaborate with agencies to deliver content on time and within budget.
• Manage brand websites ensuring up-to-date product info and imagery.
• Measure campaign performance and ROI; use insights to improve activations.
• Oversee multiple projects and budgets across markets and stakeholders.

Skills

Trade marketing

Customer activation

Retail activation

Digital marketing

Sampling

Tradeshow management

Multi-channel campaigns

Education

Bachelor's degree in Marketing, Business or related field

Job description

WD-40 Company is seeking a Channel & Brand Activation Lead to translate marketing plans into in-market activations across Australia and New Zealand. You will drive campaigns, digital content and retailer programs while partnering with Sales and the Commercial team.

This hands-on role spans trade marketing, digital marketing, events and product launches, with a focus on measurable ROI and cross-functional collaboration. The position offers a hybrid work arrangement from Macquarie Park, NSW.