Category Strategy Leader – Growth & Insights (12‑Month FTC)

Kmart Group; Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible hybrid working

Team member discount on brands

Brighter Benefits program

Bonus program eligibility

Parental leave and Circle In support

Mentor program and learning support

Kudos recognition program

Career opportunities across Wesfarmers

Job summary

Kmart Group in Melbourne is seeking a Category Strategy Manager for a 12‑month fixed‑term. You will own end‑to‑end category strategy, integrating customer insights with commercial goals to guide brand marketing and category growth across Kmart and Target.

You’ll lead cross‑functional teams with Merchandise and marketing partners, translating strategy into actionable plans and briefs to drive measurable growth.

Qualifications

• 10+ years marketing and communications experience, ideally within retail or major brands.
• Bachelor’s degree in Marketing or related Business discipline.
• Demonstrated experience developing strategic category marketing plans that deliver incremental growth.
• Strong business and commercial acumen, translating insights into communications strategies.
• Experience delivering measurable and scalable commercial impact through marketing plans.
• Strong influencing, negotiation and decision‑making skills across stakeholders.
• Strong planning, organisational and project management capability.
• Collaborative approach influencing cross‑functional teams while balancing long‑term priorities with in‑year opportunities.

Responsibilities

• Own and develop 6‑month, 12‑month, 3‑year and always‑on category marketing strategies using customer insights and business objectives.
• Act as the category customer and marketing expert with a clear point of view on audiences and channel performance.
• Translate category strategy into clear marketing and communications plans for each brand.
• Partner with Merchandise to shape joint strategies and priorities across growth and categories.
• Use insights to identify category gaps and opportunities to drive commercial outcomes.
• Lead in‑year optimisation of category marketing activity across channels and audiences.
• Develop strong briefs for communications teams, agencies and creative teams with clear objectives and measures of success.

Skills

Marketing strategy

Brand marketing

Category marketing

Stakeholder management

Data insights

Education

Bachelor’s degree in Marketing

Job description

Kmart Group in Melbourne is seeking a Category Strategy Manager for a 12‑month fixed‑term. You will own end‑to‑end category strategy, integrating customer insights with commercial goals to guide brand marketing and category growth across Kmart and Target.

You’ll lead cross‑functional teams with Merchandise and marketing partners, translating strategy into actionable plans and briefs to drive measurable growth.