Category Strategy Lead (12-Month FTC)

Kmart Group; Victoria; Hybrid; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Hybrid working

Team discount at Kmart/Target

Brighter Benefits program

Bonus program eligibility

Parental leave

Mentor program

Kudos recognition

Job summary

Kmart Group is seeking a Category Strategy Manager for a 12 Month FTC in Australia. You will own end-to-end category strategy, blending customer insight with marketing and commercial planning to influence direction across two iconic brands, Kmart and Target.

You’ll partner with Merchandise, shape briefs, and drive growth through strategic marketing plans and channel optimisation. Hybrid working and strong career opportunities are offered.

Qualifications

• 10+ years’ marketing and communications experience, ideally within retail, FMCG or other major brands.
• Bachelor’s degree in Marketing or a related Business discipline.
• Experience developing strategic category marketing plans that deliver incremental and sustained commercial growth.
• Strong business and commercial acumen, with the ability to translate customer and business insights into effective communications strategies.
• Experience delivering measurable and scalable commercial impact through marketing plans.

Responsibilities

• Own and develop 6-month, 12-month, 3-year and always-on category marketing strategies, leveraging customer insights and business objectives to establish a clear strategic direction.
• Act as the category customer and marketing expert, developing a strong point of view across audiences, channel performance, category dynamics and the competitive landscape.
• Translate category strategy into clear, actionable marketing and communications plans for each brand.
• Partner closely with Merchandise to shape joint strategies and priorities across growth, maintain and decline categories.
• Use customer insights, performance data and trading insights to identify category gaps, changing customer behaviours and opportunities to drive commercial outcomes.
• Lead in-year optimisation of category marketing activity, identifying opportunities across channels, messages, assets and audiences and recommending course corrections where required.
• Develop strong briefs for communications teams, agencies and internal creative teams, with clear objectives, key messages and measures of success.

Skills

Marketing strategy

Category management

Stakeholder management

Brand communications

Data-driven decisions

Education

Bachelor’s in Marketing or related Business

Job description

Kmart Group is seeking a Category Strategy Manager for a 12 Month FTC in Australia. You will own end-to-end category strategy, blending customer insight with marketing and commercial planning to influence direction across two iconic brands, Kmart and Target.

You’ll partner with Merchandise, shape briefs, and drive growth through strategic marketing plans and channel optimisation. Hybrid working and strong career opportunities are offered.