Senior Category Strategy Lead — Growth & Insights

Kmart Australia Limited; Melbourne; Hybrid; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid working

Team member discount (Kmart/Target/OFF

Brighter Benefits program access

Bonus program eligibility

Inclusive parental leave

Mentor program opportunities

Job summary

Kmart Australia Limited in Melbourne is seeking an experienced Category Strategy Manager on a 12‑month fixed term contract. You will own end‑to‑end category strategy, leveraging customer insights and commercial thinking to drive growth across the Kmart and Target brands.

You’ll translate strategy into actionable marketing plans, collaborate with Merchandise to shape priorities, and lead in‑year optimisation using trading data to identify opportunities.

Qualifications

• 10+ years of marketing and communications experience, ideally within retail or major brands.
• Bachelor’s degree in Marketing or related field.
• Proven ability to develop strategic category marketing plans that deliver growth.

Responsibilities

• Own 6‑month, 12‑month, 3‑year, and always‑on category marketing strategies.
• Act as category customer and marketing expert across audiences and channels.
• Translate category strategy into actionable marketing plans for each brand.

Skills

Marketing leadership

Category strategy

Customer insights

Commercial acumen

Stakeholder management

Planning and project mgmt

Education

Bachelor's degree in Marketing

Job description

Kmart Australia Limited in Melbourne is seeking an experienced Category Strategy Manager on a 12‑month fixed term contract. You will own end‑to‑end category strategy, leveraging customer insights and commercial thinking to drive growth across the Kmart and Target brands.

You’ll translate strategy into actionable marketing plans, collaborate with Merchandise to shape priorities, and lead in‑year optimisation using trading data to identify opportunities.