Category Growth Strategist (12-Month FTC)

Kmart; Melbourne; Hybrid; AUD 130.000 - 160.000; Vollzeit

Benefits dieser Stelle

Flexible hybrid working

Team member discount

Brighter Benefits program

Bonus program

Parental leave

Circle In support

Mentor Program

Kudos recognition

Career opportunities across Wesfarmers

Zusammenfassung

Kmart is seeking an experienced Category Strategy Manager to own end-to-end category strategy for two iconic brands, with a 12-month fixed term. You will combine customer insights, commercial thinking and marketing expertise to influence category direction and drive growth across brands.

You will develop multi-year strategies, collaborate with Merchandise, and lead in-year optimisations with cross-functional teams.

Qualifikationen

• 10+ years of marketing and communications experience, ideally in retail or FMCG.
• Bachelor's degree in Marketing or related Business discipline.
• Proven ability to develop strategic category marketing plans that drive growth.

Aufgaben

• Own and develop 6-month to 3-year category marketing strategies.
• Act as the category customer and marketing expert across audiences and channels.
• Translate category strategy into actionable marketing and communications plans per brand.
• Collaborate with Merchandise to shape joint strategies across growth, sustain, and decline categories.
• Use insights and trading data to identify gaps and opportunities for growth.
• Lead in-year optimisation of marketing activity across channels and audiences.
• Develop briefs for communications teams and external agencies with clear objectives.

Kenntnisse

Category strategy

Marketing leadership

Stakeholder management

Commercial acumen

Strategic thinking

Brand marketing

Ausbildung

Bachelor's degree in Marketing

Jobbeschreibung

Kmart is seeking an experienced Category Strategy Manager to own end-to-end category strategy for two iconic brands, with a 12-month fixed term. You will combine customer insights, commercial thinking and marketing expertise to influence category direction and drive growth across brands.

You will develop multi-year strategies, collaborate with Merchandise, and lead in-year optimisations with cross-functional teams.