Category Manager Commercial - ANZ · Melbourne Office

Mayborn; Melbourne; Ibrido; AUD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Mayborn in Mount Waverley, Victoria, is seeking a Category Manager to drive baby accessories strategy across ANZ. You will partner with commercial and brand teams to deliver best-in-class GTM plans with retailers, analyze category dynamics, and lead long-term growth initiatives.

The role reports to the ANZ GM and focuses on data-driven insights, range optimization, and collaborative cross-functional execution to achieve category goals with key partners.

Competenze

• Experience in consumer products/FMCG category roles.
• Experience partnering with external Grocery retailers is a plus.
• Strong analytical skills with complex data and market trend interpretation.
• Ability to develop and implement category strategies aligned with business goals, data-driven decision making.
• Excellent communication across functions and stakeholders.
• Strong organizational skills and prioritization.
• Problem solver with proactive approach.
• Strong interpersonal and influencing skills with senior leaders.

Mansioni

• Develop and execute external retailer category growth strategies for baby accessories to drive sustainable growth.
• Analyze market trends, customer behavior and competitor activity; advise on portfolio, pricing and promotions.
• Develop 3-year category strategies and present to senior retailer contacts.
• Lead range review processes, including space management and shopper-led plans of category assortments.
• Enable channel strategies through retailer ranging and planogram execution.
• Advise on category growth plans for retailers to support JBPs and sign-offs.
• Provide internal intelligence on category performance, risks and opportunities.
• Consult on internal category, channel, pricing and promotional strategies with GM support.
• Own internal reporting on category dynamics and action plans for opportunities.
• Assist in NPD opportunity assessments.

Conoscenze

FMCG category management

Retail partnerships

Data analysis

Strategic planning

Stakeholder management

Organizational skills

Problem solving

Interpersonal influence

Descrizione del lavoro

Category Manager

Location: Mount Waverley, Victoria

Contract: Permanent

About the role

Reporting into the ANZ GM, this role is integral to the short, mid & long-term acceleration of the Baby Accessories category & Tommee Tippee in key channels within ANZ. You will be responsible for generating high impact insights & analysis to create best in class category growth strategies across the Grocery channel.

You will be the go-to person in the category dynamics, working with commercial & brand teams to enable the best GTM plan for the brand and partners.

What you will be doing:

• Develop & execute external retailer category growth strategies for the baby accessories category enabling TT to over-index in short to long term sustainable growth


• Analyse market trends, customer behaviour & competitor activity, advising the GM, Commercial & Brand teams on portfolio, pricing, promotional decisions


• Develop 3 year category strategies within the business to achieve its goals, selling this into senior retailer contacts


• Deliver the range review process from retailer category strategy, space management implementing best in class shopper led POG's (including adds/deletes) supported by commercial team


• Enable channel strategy to come to life via ranging & planogram executions with the retailers


• Proactively advise the commercial team on the best TT category growth driving plans for that retailer supporting JBP sign offs


• Provide internal intelligence on category, what is working, what is not, calling out risks & opportunities to drive the future plan of the business


• Consult on internal category, channel, pricing & promotional strategies (supported by GM)


• Own internal reporting (local & global) on category dynamics & rationale, suggesting action plan for future opportunities


• Assist in NPD opportunity assessments

What skills and experiences you’ll need to ace this job:

• Proven experience working within the consumer products/FMCG sector in category roles


• Experience partnering with external Grocery retailers would be beneficial


• Strong analytical skills, ability to analyse large datasets, interpret market trends, and extract actionable insights


• Capability to develop and implement comprehensive category strategies aligned with business objectives, data driven decision-maker


• Strong communicator with experience working across multiple functions / diverse set of stakeholders


• Strong organizational skills


• Problem solver and quick thinker who is self-motivated taking pride in getting the job done


• Highly developed interpersonal and influencing skills, with a strong track record of partnering effectively with senior leaders

If this role sounds interesting, then we'd love to hear from you. Any questions can be directed to Luke at [e-mail] or James at [e-mail].