Category Manager

Mayborn Group; Melbourne; On-site; AUD 120,000 - 160,000; Full time

Job summary

Mayborn Group in Melbourne is seeking a strategic senior category expert to accelerate the Tommee Tippee baby accessories segment across ANZ Grocery channels. You will partner with commercial and brand teams to create best-in-class GTM plans and drive category growth.

Reporting to the ANZ GM, you will generate insights, lead 3-year category strategies, manage retailer relationships, and guide pricing, assortment and promotions to achieve sustainable, profitable growth for the brand and partners.

Qualifications

• Experience delivering category growth plans for consumer products in FMCG.
• Ability to translate data into actionable GTM recommendations for retailers.
• Proven collaboration with commercial/brand teams and retailers.

Responsibilities

• Develop and execute external retailer category growth strategies for the baby accessories category across ANZ.
• Analyse market trends, customer behaviour and competitor activity; advise senior teams.
• Develop 3-year category strategies and present to senior retailer contacts.
• Lead range reviews and planogram implementations with retailers and commercial teams.
• Enable channel strategy through ranging and promotions with retailers.
• Advise on JBP sign-offs and growth-driving plans for key retailers.
• Provide internal intelligence on category performance and opportunities.
• Consult on internal category, channel, pricing and promotional strategies.
• Own internal reporting on category dynamics and action plans.
• Assist in NPD opportunity assessments.

Skills

Category management

FMCG experience

Analytics

Stakeholder management

Grocery channel expertise

Strategic thinking

Communication skills

Education

Bachelor's degree in Business

Job description

Reporting into the ANZ GM, this role is integral to the short, mid & long-term acceleration of the Baby Accessories category & Tommee Tippee in key channels within ANZ. You will be responsible for generating high impact insights & analysis to create best in class category growth strategies across the Grocery channel.

You will be the go-to person in the category dynamics, working with commercial & brand teams to enable the best GTM plan for the brand and partners.

Location

Mount Waverley, Victoria

Contract

Permanent

About The Role

Reporting into the ANZ GM, this role is integral to the short, mid & long-term acceleration of the Baby Accessories category & Tommee Tippee in key channels within ANZ. You will be responsible for generating high impact insights & analysis to create best in class category growth strategies across the Grocery channel.

You will be the go-to person in the category dynamics, working with commercial & brand teams to enable the best GTM plan for the brand and partners.

What you will be doing

• Develop & execute external retailer category growth strategies for the baby accessories category enabling TT to over-index in short to long term sustainable growth
• Analyse market trends, customer behaviour & competitor activity, advising the GM, Commercial & Brand teams on portfolio, pricing, promotional decisions
• Develop 3 year category strategies within the business to achieve its goals, selling this into senior retailer contacts
• Deliver the range review process from retailer category strategy, space management implementing best in class shopper led POG's (including adds/deletes) supported by commercial team
• Enable channel strategy to come to life via ranging & planogram executions with the retailers
• Proactively advise the commercial team on the best TT category growth driving plans for that retailer supporting JBP sign offs
• Provide internal intelligence on category, what is working, what is not, calling out risks & opportunities to drive the future plan of the business
• Consult on internal category, channel, pricing & promotional strategies (supported by GM)
• Own internal reporting (local & global) on category dynamics & rationale, suggesting action plan for future opportunities
• Assist in NPD opportunity assessments

What skills and experiences you’ll need to ace this job:

• Proven experience working within the consumer products/FMCG sector in category roles
• Experience partnering with external Grocery retailers would be beneficial
• Strong analytical skills, ability to analyse large datasets, interpret market trends, and extract actionable insights
• Capability to develop and implement comprehensive category strategies aligned with business objectives, data driven decision-maker
• Strong communicator with experience working across multiple functions / diverse set of stakeholders
• Strong organizational skills
• Problem solver and quick thinker who is self-motivated taking pride in getting the job done
• Highly developed interpersonal and influencing skills, with a strong track record of partnering effectively with senior leaders