Category Insights Manager

Beiersdorf; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Work from home 2 days per week

Onsite gym

5 min walk from Metro

Additional annual leave days

Health and wellbeing programs, CalmApp

Over $100 of free products every year

Internal mentoring program

Development plans to guide your career

Employee Referral Program

Job summary

Beiersdorf in Sydney is seeking a Category Insights Manager to bridge Sales and Consumer Marketing, driving end-to-end category workflows and strategic plans. You will translate category data into actionable cross-channel execution and develop category concepts to strengthen the brand portfolio.

You will lead growth initiatives, present insights, and shape assortment strategies while collaborating with multiple teams to support launches and continuous improvement across the portfolio.

Qualifications

• A degree in Business, Marketing or a related field.
• 4-5 years' experience in Category Management, Category Insights, Trade Marketing or Account Management within FMCG.
• Strong experience working with syndicated data sources such as Circana/IRI, Quantium, Nielsen or equivalent.
• Advanced analytical skills with the ability to translate complex data into clear commercial recommendations.
• Strong understanding of category management, assortment optimisation and shopper insights.
• Excellent presentation, storytelling and stakeholder management skills.
• Proven ability to manage multiple projects and priorities while maintaining strong attention to detail.
• A collaborative approach and the ability to influence cross-functional and external stakeholders.

Responsibilities

• Develop category growth strategies and recommendations using shopper, panel and retail data sources.
• Lead category reviews for key retail customers, delivering compelling insights and recommendations that drive mutual growth.
• Analyse category, competitor, shopper and market performance to identify trends, risks and growth opportunities.
• Partner with Sales, Consumer Marketing and Customer Marketing teams to support strategic planning, new product launches and assortment decisions.
• Develop and maintain category assortments, ranging recommendations and shelf strategies aligned to shopper and retailer needs.
• Create insightful presentations, category reviews and business cases that influence internal and external stakeholders.
• Generate and communicate shopper insights that support category strategy, activation planning and commercial decision-making.
• Monitor new product performance and category initiatives, measuring success and identifying opportunities for continuous improvement.

Skills

Category Management experience

Syndicated data analysis

Advanced analytics

Presentation & storytelling

Stakeholder management

Cross-functional collaboration

Multi-project management

Education

Degree in Business or Marketing

Job description

Your Tasks

The Category Insights Manager acts as the key point of contact between Sales and Consumer Marketing for the assigned categories, driving their strategic and tactical development. The role is responsible for managing the end-to-end flow of category information, translating category plans into cross-channel execution, developing and presenting category concepts and insights through data analysis, and leading the overall development and performance of the assigned category portfolio.

• Develop category growth strategies and recommendations using shopper, panel and retail data sources.
• Lead category reviews for key retail customers, delivering compelling insights and recommendations that drive mutual growth.
• Analyse category, competitor, shopper and market performance to identify trends, risks and growth opportunities.
• Partner with Sales, Consumer Marketing and Customer Marketing teams to support strategic planning, new product launches and assortment decisions.
• Develop and maintain category assortments, ranging recommendations and shelf strategies aligned to shopper and retailer needs.
• Create insightful presentations, category reviews and business cases that influence internal and external stakeholders.
• Generate and communicate shopper insights that support category strategy, activation planning and commercial decision-making.
• Monitor new product performance and category initiatives, measuring success and identifying opportunities for continuous improvement.

Your Profile

• A degree in Business, Marketing or a related field.
• 4-5 years' experience in Category Management, Category Insights, Trade Marketing or Account Management within FMCG.
• Strong experience working with syndicated data sources such as Circana/IRI, Quantium, Nielsen or equivalent.
• Advanced analytical skills with the ability to translate complex data into clear commercial recommendations.
• Strong understanding of category management, assortment optimisation and shopper insights.
• Excellent presentation, storytelling and stakeholder management skills.
• Proven ability to manage multiple projects and priorities while maintaining strong attention to detail.
• A collaborative approach and the ability to influence cross-functional and external stakeholders.

The Perks

• Work from home 2 days per week
• Onsite gym
• 5 min walk from Metro
• Additional annual leave days
• Access to Health and Wellbeing programs, including a subsidised Calm App subscription
• Over $100 of free products every year
• Internal mentoring program
• Development plans to guide your career growth
• Employee Referral Program

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.