Category Growth & Insights Manager

Beiersdorf; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Work from home 2 days per week

Onsite gym

5 min walk from Metro

Additional annual leave days

Health and wellbeing programs, CalmApp

Over $100 of free products every year

Internal mentoring program

Development plans to guide your career

Employee Referral Program

Job summary

Beiersdorf in Sydney is seeking a Category Insights Manager to bridge Sales and Consumer Marketing, driving end-to-end category workflows and strategic plans. You will translate category data into actionable cross-channel execution and develop category concepts to strengthen the brand portfolio.

You will lead growth initiatives, present insights, and shape assortment strategies while collaborating with multiple teams to support launches and continuous improvement across the portfolio.

Qualifications

• A degree in Business, Marketing or a related field.
• 4-5 years' experience in Category Management, Category Insights, Trade Marketing or Account Management within FMCG.
• Strong experience working with syndicated data sources such as Circana/IRI, Quantium, Nielsen or equivalent.
• Advanced analytical skills with the ability to translate complex data into clear commercial recommendations.
• Strong understanding of category management, assortment optimisation and shopper insights.
• Excellent presentation, storytelling and stakeholder management skills.
• Proven ability to manage multiple projects and priorities while maintaining strong attention to detail.
• A collaborative approach and the ability to influence cross-functional and external stakeholders.

Responsibilities

• Develop category growth strategies and recommendations using shopper, panel and retail data sources.
• Lead category reviews for key retail customers, delivering compelling insights and recommendations that drive mutual growth.
• Analyse category, competitor, shopper and market performance to identify trends, risks and growth opportunities.
• Partner with Sales, Consumer Marketing and Customer Marketing teams to support strategic planning, new product launches and assortment decisions.
• Develop and maintain category assortments, ranging recommendations and shelf strategies aligned to shopper and retailer needs.
• Create insightful presentations, category reviews and business cases that influence internal and external stakeholders.
• Generate and communicate shopper insights that support category strategy, activation planning and commercial decision-making.
• Monitor new product performance and category initiatives, measuring success and identifying opportunities for continuous improvement.

Skills

Category Management experience

Syndicated data analysis

Advanced analytics

Presentation & storytelling

Stakeholder management

Cross-functional collaboration

Multi-project management

Education

Degree in Business or Marketing

Job description

Beiersdorf in Sydney is seeking a Category Insights Manager to bridge Sales and Consumer Marketing, driving end-to-end category workflows and strategic plans. You will translate category data into actionable cross-channel execution and develop category concepts to strengthen the brand portfolio.

You will lead growth initiatives, present insights, and shape assortment strategies while collaborating with multiple teams to support launches and continuous improvement across the portfolio.