Shopper & Customer Merchandising Executive

Beiersdorf; Sydney; On-site; AUD 70,000 - 90,000; Full time

Job summary

Beiersdorf Australia Ltd. in Sydney seeks a Shopper and Customer Marketing Executive to drive category execution and activation across Sales, Marketing and Supply Chain. You will manage Must Stock lists, assortments, Trax, and Perfect Store standards while supporting launches and delisting.

The role focuses on reporting, planning, and creating retailer-facing selling stories, requiring a business degree and 1–2 years FMCG experience. On-site role in North Ryde with cross-functional collaboration.

Qualifications

• Business-related degree required with FMCG exposure.
• 1–2 years in customer marketing, marketing or sales.
• Experience with category management, assortment and POS tools is a plus.

Responsibilities

• Drive category execution and activation in shopper marketing.
• Maintain Must Stock Lists, assortment and master data.
• Coordinate launches, transitions and delisting with Sales and Supply Chain.
• Deliver Trax/Perfect Store reporting and action planning.
• Develop retailer-facing selling stories and category presentations.

Skills

Communication

Presentation

Customer service

Teamwork

Organisational skills

Attention to detail

Multi-tasking

Education

Business-related degree

Tools

Word

Excel

PowerPoint

Outlook

Internet applications

Job description

Job Details

• Contract Type: Limited, 1 Year / Full-Time
• Job Start Date: 9/14/2026
• Country / City: Australia / North Ryde
• Company: Beiersdorf Australia Ltd.
• Job Function: Other Departments

Your Tasks

Primary Objective

The Shopper and Customer Marketing Executive drives category execution and activation excellence in support of Beiersdorf's Shopper & Customer Marketing strategy. The role maintains core category management processes (Must Stock Lists, assortment, Perfect Store, Trax) and supports activation via POS and administration, working across Category, Sales, Marketing and Supply Chain to ensure products are ranged, available and visible at shelf, supporting Beiersdorf's Strategy to Shelf Excellence.

• Assortment & Must Stock List Management
• Own Must Stock List maintenance/communication across customers and channels.
• Support assortment reviews, ranging, SKU optimisation and accurate master data.
• Coordinate with Sales, Supply Chain and Category; support launches, transitions, delisting.
• Deliver best-in-class Non-Standard Gift Pack execution, partnering with Sales and Supply Chain on trade timing.

Perfect Store & Trax Management

• Manage Trax reporting/administration and Perfect Store standards/scorecards.
• Produce distribution, availability and execution reporting; support action planning with Sales.

Category Reporting & Planning Support

• Support category reviews, presentations and planning; maintain reporting tools/dashboards.
• Assist with category, shopper and competitive analysis; support retailer-facing selling stories.

POS Management

• Manage end-to-end POS administration: agency briefs, artwork approvals, production, distribution.
• Maintain POS asset libraries; monitor expenditure/budget and ensure timely delivery.

Activation Support

• Support execution of customer/channel activation plans; develop materials for launches.
• Coordinate activation timelines across stakeholders/suppliers; support post-activation reporting.

Major Relationships:

• Shopper & Customer Marketing · Sales · Supply Chain
• Suppliers – POS/POP companies, TRAX
• 3rd-party packaging/logistics companies (local and overseas)

Your Profile

Education and Experience:

• Business-related degree; 1–2 years' Customer Marketing, Marketing or Sales experience in an FMCG environment.

Skills required:

• Strong proficiency in Word, Excel, PowerPoint, Outlook and internet-based applications.
• Excellent communication, presentation and customer service skills.
• Strong team player with good initiative, follow-up and organisational skills.
• High attention to detail and ability to multi-task.

Shopper and Customer Marketing Executive Competencies

Actionable Market Insights & Vision

• Category & Channel Expertise: Basic understanding of categories, channels and competitor activity.
• Product & Portfolio Knowledge: Good knowledge of products, features and portfolio roles.
• Consumer/Shopper/Customer Understanding: Understands needs, behaviours and conflicting priorities.

Value Creation & Capture

• Value Chain & Financial Rigor: Basic understanding of retailer financials, RGM framework and net price corridors.
• Customer Planning & Monitoring: Basic understanding of channel strategy, performance tracking and key commercial concepts (NS, NSP, CC, TTC).

Selling & Negotiation

• Storytelling: Contributes to communication strategy and sell-in stories; understands objection handling.
• Negotiation: Supports negotiation strategy, preparation and counter-performance concepts (incl. BATNA).

Executional Excellence

• 4P Execution: Understands brand/merchandising guidelines and supports POS drive plans and materials.
• Operational Effectiveness: Understands priorities, cross-functional roles and process improvement.
• Compliance & Continuous Improvement: Follows policies, legal and governance standards in daily work.

Additional information

If you have any questions, please contact our recruiter Surya Debnath ([e-mail]).