Category Growth Lead - Insight-Driven Retail

Crayola ANZ; City of Melbourne; Hybrid; AUD 120,000 - 145,000; Full time

Benefits offered by this job

Hybrid working environment

Product discounts

Free onsite parking

Job summary

Crayola ANZ seeks a category development expert to leverage shopper, consumer, category and retailer insights to drive growth, market share and innovation across ANZ. You will translate data into category growth initiatives and build strong retailer partnerships to deliver commercial objectives.

The role champions insight-led planning, automates reporting, and creates a central knowledge hub for category data while collaborating with Sales and Marketing to align strategies and deliver profitable

Qualifications

• 5+ years experience in customer and category management within consumer goods/FMCG.
• Strong analytical and data storytelling capabilities.
• Bachelor's degree or equivalent experience.
• Proven ability to influence at multiple levels and build retailer partnerships.

Responsibilities

• Develop strategic category selling stories for key accounts and channels.
• Build collaborative partnerships with ANZ retailers.
• Translate category objectives into supported recommendations.
• Embed data into planning and drive real-time insights.
• Influence stakeholders with compelling narrative insights.
• Develop pricing and promotional strategies to optimise revenue.
• Identify whitespace opportunities for growth and adjacent categories.
• Automate reporting and create a central knowledge hub.

Skills

Category management

Retail analytics

Stakeholder management

Data storytelling

Pricing & promotions

Cross-functional collaboration

Education

Bachelor's degree in business/marketing/finance or related

Job description

Crayola ANZ seeks a category development expert to leverage shopper, consumer, category and retailer insights to drive growth, market share and innovation across ANZ. You will translate data into category growth initiatives and build strong retailer partnerships to deliver commercial objectives.

The role champions insight-led planning, automates reporting, and creates a central knowledge hub for category data while collaborating with Sales and Marketing to align strategies and deliver profitable