Category Development Manager

Crayola; City of Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Product discounts

Hybrid working environment

Free onsite parking

Modern facilities

Job summary

Crayola is seeking a category development expert to combine shopper, consumer, and retailer insights to drive category growth and market share in ANZ. You will lead insights-driven initiatives, champion data-focused decision making, and collaborate with retailers to deliver profitable outcomes.

The role emphasizes developing pricing/promotional strategies, identifying whitespace opportunities, and translating objectives into actionable recommendations across accounts.

Qualifications

• 5+ years experience in customer and category management within consumer goods/FMCG.
• Bachelor’s degree in business, marketing, finance, or a related subject.
• Collaborative with ability to influence at all levels internally & externally.
• Strong analytical skills and ability to connect data sources to recommendations.

Responsibilities

• Develop category growth strategies to drive market share and retailer engagement.
• Collaborate with Sales and Marketing to deliver category selling stories for key seasons.
• Build strong relationships with ANZ retailers as trusted advisor.
• Embed data-driven insights into planning and execution across ANZ accounts.

Skills

Category management

Retail analytics

Stakeholder influence

Data storytelling

Pricing strategy

Education

Bachelor’s degree

Job description

A category development expert who will combine deep shopper, consumer, category and retailer insights to build and execute category growth strategies that deliver market share growth, innovation success, retailer engagement and profitable business outcomes. The role will support the Crayola ANZ business in delivering commercial business objectives by providing category focused growth initiatives, based on insights, whilst building strong collaborative relationships with retailer partners, and championing category, insights, and data focused approach internally. The role will also direct the development, translation and activation of consumer and shopper research across all channels and accounts to proactively identify opportunities, communicate and visualize insights, and measure execution throughout the business planning cycle.

Key responsibilities

Work collaboratively with the Sales and Marketing team on the development and delivery of strategic category selling stories at both account and channel level for key seasonal selling periods (BTS, Holiday, Easter and Midyear) and innovation via range reviews & planning days.

Build strong relationships and serve as a trusted advisor to key ANZ retailers by building collaborative partnerships.

Collaborate with the Commercial team to build category objectives and translate them into clear, insight-backed recommendations, while creating strategic alignment between customer-specific strategies and the broader ANZ commercial vision.

Champion a culture of insight-first thinking, embedding data into daily operations and strategic planning while driving retail and shopper analytics across ANZ, enabling real-time, actionable insights for commercial teams.

Utilise storytelling and insight-driven narratives to influence stakeholders & retailers and enhance the impact of category recommendations.

Develop best-in-class pricing and promotional strategies to optimise revenue and category performance.

Identify whitespace opportunities for growth, including new and adjacent categories.

Identify continuous improvement opportunities in ANZ category insight capabilities, defining clear improvement areas.

Automate reporting and streamline insight delivery to boost efficiency and speed.

Create a centralised knowledge hub for category and market insights, enabling seamless collaboration and learning.

About you

5+ years experience in customer and category management within consumer goods/FMCG industry.

Collaborative: with the ability to influence at all levels internally & externally.

Strong behaviours: Positive, passionate, and dedicated with a strong work ethic, professional presence, and presentation.

High potential: Ability and willingness to develop and build career; coachable.

Strong communication, selling, and relationship-building abilities.

A strategic mindset with a customer-centric approach to problem-solving.

Ability to manage multiple priorities and work effectively in a fast-paced, dynamic environment.

Strong analytical skills, and the ability to connect disparate data sources, interpret analysis results, formulate recommendations, develop impactful presentations, and present to broad audiences with proven ability to influence decisions.

Experience developing pricing and promotional strategy, with a track record of improving revenue and category performance.

Strong attention to detail in a fast paced, demanding work environment.

Bachelor's degree in business, marketing, finance, or a related subject, or equivalent relevant experience.

Why Crayola?

We’re passionate about our mission to help parents and educators raise creatively alive kids. We pride ourselves on being values driven with an inclusive, collaborative, and fun culture.

We offer our employees generous product discounts, a hybrid working environment, newly refurbished modern facilities, and free onsite parking.