Campaigns & Retention Specialist - Flexible Hours

Alannah and Madeline Foundation; Melbourne; Hybride; AUD 70 000 - 90 000; Plein temps

Résumé du poste

Alannah and Madeline Foundation is seeking a Campaigns & Retention Coordinator to join the Development & Communications team in South Melbourne. The role drives data-led multi-channel campaigns across digital, telemarketing, direct mail, and new channels, focusing on donor retention and value growth.

Reporting to the Head of Fundraising & Supporter Engagement, you will manage end-to-end campaigns, partner with suppliers, and optimise performance using insights while upholding privacy and brand

Qualifications

• 3+ years of experience in direct response fundraising, supporter retention or P2P fundraising.
• Experience in multi-channel campaign management with briefs for production teams.
• Strong data, audience and performance insights to drive strategy and decision-making.

Responsabilités

• Execute the Foundation’s supporter campaigns and retention communications across Cash Giving, Community Giving and Regular Giving.
• End-to-end project management of annual appeals and major fundraising campaigns, using data and performance insights to inform audience selection, creative development, testing and optimisation.
• Coordinate campaign delivery across multiple suppliers (digital, telemarketing and direct mail), ensuring campaigns are delivered accurately, on budget and to strict deadlines.
• Develop and implement effective supporter retention journeys for Cash and Regular Donors, including declines, upgrade, reactivation and cross-sell.
• Build a strong testing pipeline across audiences, data, creative, channels and emerging fundraising approaches, using results and market insights to identify opportunities to improve performance.
• Champion data quality and governance, ensuring that campaigns and retention activity, data and campaign collateral meet fundraising, privacy, legal and brand requirements and follow sector best practice.

Connaissances

Direct response fundraising

Multi-channel campaigns

Project management

Data-driven decisions

Description du poste

Alannah and Madeline Foundation is seeking a Campaigns & Retention Coordinator to join the Development & Communications team in South Melbourne. The role drives data-led multi-channel campaigns across digital, telemarketing, direct mail, and new channels, focusing on donor retention and value growth.

Reporting to the Head of Fundraising & Supporter Engagement, you will manage end-to-end campaigns, partner with suppliers, and optimise performance using insights while upholding privacy and brand