Braze Solution Architect - Migration & Personalization Lead

Ogilvy Australia; Sydney; On-site; AUD 120,000 - 170,000; Full time

Job summary

WPP Enterprise Solutions is seeking an experienced Braze Solution Architect to lead the architecture and implementation of a new Braze instance for a major client migration. This is a hands‑on contract role covering discovery, design, configuration, data integration, migration, testing and production launch.

You’ll collaborate with client stakeholders and our strategy, CRM, data, engineering and delivery teams to build a secure, scalable platform for personalised customer engagement.

Qualifications

• Proven experience migrating a CRM, marketing automation or customer engagement platform to Braze.
• Hands-on experience establishing a new Braze instance through to production.
• Strong knowledge of Braze data structures, identity management, segmentation, Canvas, campaigns and personalisation.
• Practical experience with REST APIs, JSON, SDKs and customer data pipelines.
• Experience preserving consent, preferences and suppression rules during migration.
• Deep knowledge of email infrastructure and deliverability, including SPF, DKIM, DMARC and IP warming.
• Experience leading workshops and coordinating delivery across client, agency and platform teams.
• Confidence managing testing, cutover, production issues and handover.

Responsibilities

• Lead discovery and translate business requirements into a clear Braze architecture and implementation plan.
• Configure the new Braze instance, including workspaces, access controls, channels and governance.
• Design customer identity, event taxonomies, data mappings, subscriptions and consent management.
• Architect SDK, API, CDP and warehouse integrations using Braze CDI and Currents.
• Build efficient data models that balance personalisation with platform limits.
• Plan the migration of data, audiences, templates, campaigns and automated journeys.
• Establish security, privacy and compliance controls.
• Lead email authentication, IP and domain warming, deliverability and suppression synchronisation.
• Enable multichannel messaging and advanced personalisation using Canvas Flow, Liquid and Connected Content.
• Manage testing, cutover, launch support, documentation and operational handover.
• Explain technical decisions clearly and manage risks, dependencies and trade-offs

Skills

Braze architecture

CRM migration

REST APIs

Data pipelines

Email deliverability

Security controls

Stakeholder collaboration

Tools

Braze CDI

Currents

SDKs

JSON

Job description

WPP Enterprise Solutions is seeking an experienced Braze Solution Architect to lead the architecture and implementation of a new Braze instance for a major client migration. This is a hands‑on contract role covering discovery, design, configuration, data integration, migration, testing and production launch.

You’ll collaborate with client stakeholders and our strategy, CRM, data, engineering and delivery teams to build a secure, scalable platform for personalised customer engagement.